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Strategic Position, Strategic Choice and Strategic Action (Implementation) for Bhp Billiton

By | May 2013
Page 1 of 22
Curtin Business School School of Management
313418 Business Analysis for Management 542 February 2012 This unit is managed by School of Management/CBS Page 16 of 20 CRICOS Provider Code WA 00301J, NSW 02637B SCHOOL OF MANAGEMENT Research Report COVER SHEET |

GROUP Name: Group 9| ASSIGNMENT: Written Report|
Unit Name | MANAGEMENT 542 (Business Analysis) | Unit Index No. | 313418 | LECTURER | A/Prof Chris van Tonder | SEMINAR Day/Time | WED: 11h00 – 14h00 |

Dong Liang ID:14095278
Soobraty Fadil: 13795412
Kang Shi: 14341269
Rhianwen : 14983632

Contents
Introduction/Executive Summary3
Case Organisation4
Current strategic positioning5
Internal Strategic Position5
EXTERNAL ANALYSIS10
Analysis of company’s Strategic Choices & Implementation considerations12
Strategic Options13
Recommended Strategic Choice: Mixed Strategy15
Recommendations16
Conclusion17
References18
Appendix21

Introduction/Executive Summary

This report provides an analysis of current strategic position, strategic choices and implementation of BHP Billiton. Several methods included in the analysis of strategic position such as company value chain, Porter five forces, SWOT and PESTEL analysis. A lot of those analyses are available in details in the appendix section. The strategic options have been formulated using TOWS matrix, Internal/External matrix and Ansoff Matrix. The recommended strategic choice is the most appropriate when taking the strategic position into account. Then we’ve discussed on the strategic action of our chosen strategy and recommendation was given. There are some limitations in the report which include the lack of strategic theories because we’ve concentrate more on apply different concept.

Case Organisation

BHP Billiton Group is world’s largest diversified natural resources company. The group has a global presence with more than 100 operations in 25 countries. It is headquartered in Melbourne,...

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