Strategic Planning for a Health Care Facility

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Veterans Health Administration

Diane F. Jeanette

HCA 422: Health Care Planning & Evaluation

Bruce Carruthers

September 6, 2010

In business there are strategies that need to be fulfilled. Starting a business or health care organization we need to use strategy planning. In the strategy planning of our business or health care organization we need to map out the mission, vision and goals that we want our business or health care organization to meet. My paper is going to be on the Veterans Health Administration strategy planning. This paper will review their internal and external assessments, competitive marketing analysis, identification of stakeholders, an overview and assessments of services provided, competencies and resources, public entities and regulatory requirements, demographics served, strategic financial planning, financial and operational outcomes, current and future directions of the organization.

First let us look at what strategic planning is. There are several key dimensions of strategy and these are:

• A strategy will steer the direction of the overall organization which will affect the long-term well-being of the organization.

• A strategy will have long time horizons that will be measured in years instead of months or weeks. Most strategic plans will set goals to be achieved in five or more years in the future.

• A strategy will have impact that will be felt through the whole organization instead of within a single component of the organization.

• A strategy will build on and exploit to the fullest extent the organizations resources and abilities.

• A strategy will create the best possible fit between the organization and its mission, on one hand, ant the organization’s external environment, on the other hand.

• Strategic decisions require major resource commitments and are difficult to reverse.

• A strategy is distinguished by the strength of the organization’s commitment to it and reluctance with which it considers changing it.

• An organization in a competitive environment will frequently aim to gain an advantage over its competitors.

• To focus an organizations resources and energies, the organization or business will normally pursue only a few distinct strategies at one time. Should be no more than six or seven.

• A strategy will be future oriented and will be marked by uncertainty and risk.

• A strategy will call upon the organization to do something that it is not doing in the present. This will require change, which can be profound in its many aspects of its operations.

• A successful strategy is the result of an integrated/collaborative effort by many parts of the organization. (Moseley, G. 2009, pp.2-3)

To understand strategic planning is to contrast it with two forms of the planning, these are operational and tactical planning. Understanding strategic planning is to know what it is concerned with. Strategic planning is concerned with the widest scope of an organization’s activities that frequently encompasses the broadest geographical areas, affects and involves the largest number of employees, costs the largest amount of money and takes the longest period of time to implement.(Moseley, G., 2009, pp. 3-4) An operational plan is dealing with activities of a narrower impacts of a subgroup of the workforce that involves the expenditures of smaller amounts of money which will take around a year to carry out. A tactical plan is the lower end of strategical planning which embraces activities that affect a smaller segment of the organization and requires participation of a small group of people and entails a modest amount of expenditure with no additional outlay and stretches over a few days or weeks. (Moseley, G., 2009, p. 4)

My health care facility that I have picked to write about their strategic planning is the Veterans Health Administration (VHA) The VHA has a directive for the...
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