Strategic Planning for Online Money Transfer by Moneygram in Lebanon

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  • Topic: Money order, Payment systems, MoneyGram
  • Pages : 25 (7681 words )
  • Download(s) : 19
  • Published : May 27, 2013
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“MoneyGram….The best way to wire money”

“With MoneyGram you’re never far away from a fast and easy money transfer.”

Strategic Planning for an Online Money Transfer Service

Presented to: Dr. Jean Mourani
Presented by: Bassima Hazimeh
Farah Yaghi

Table of Content

I – Introduction to MoneyGram........................................................................................3 A- History of the Organization......................................................................................3

a- Services Offered .................................................................................................3 B- Mission & Vision Statements....................................................................................4 C- Core Values, Operating Guidelines...........................................................................4 D- Major Goals & Objectives (Broad & Specific)..........................................................5 a- New Service Overview........................................................................................5 b- Objectives............................................................................................................5 c- Company Report..................................................................................................6 d- Consumer Protection...........................................................................................6 E- Present Strategies.......................................................................................................6 a- Technological Strategy........................................................................................6 b- Global Currency...................................................................................................7 c- Business Process Alignment................................................................................7 d- Change Management...........................................................................................8

II – Macro-environmental Analysis...................................................................................8 A- Macroeconomic environment....................................................................................8 B- Technological environment.......................................................................................9 C- Social environment....................................................................................................9

III – Industry Analysis........................................................................................................9 A- Porter’s Five Forces...................................................................................................9 a- Competition from Substitutes..............................................................................9 b- Threat of Entry.....................................................................................................9 c- Rivalry Between Established Competitors..........................................................10 d- Bargaining Power of Buyers................................................................................11 e- Bargaining Power of Suppliers............................................................................11 B- Product Life Cycle.....................................................................................................11 C- Key Success Factors for this Industry.......................................................................13 D- Competitive Advantages for MoneyGram.................................................................13

IV- Internal...
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