Strategic Planning at the Chronicle Gazette

Topics: Newspaper, Printing, Advertising Pages: 2 (627 words) Published: May 29, 2011
Background
The Chronicle Gazette, a leading newspaper in a major metropolitan area. Her paper has a paid circulation of 225,000 customers. It is a first-rate newspaper and over the years, its writers have won awards for their work. Ultimately, it will be operating from a 40,000sq.feet unit near the downtown and have annualized sales of $300,000 and be profitable. It will employ 18 people mainly engaged in Research & Development, Marketing, Sales and Admin. The Chronicle Gazette will continue to expand through and acquisitions in related market segments. The Chronicle Gazette designs, develops and markets advanced systems for specialist data capture and transaction processing management.

External Assessment
Declining circulations and revenues are cause of mainly competition from technologies such as radio, television, and the rise of Internet. The growth of online readership and high-speed internet access are the major challenges to the business model of many newspapers. With the Internet, people have access to an endless source of news stories for free. A regular feature of Internet sites like Yahoo, MSN, CNN News is up-to-the-minute news accounts, often accompanied by video treatments of hot topics. Then major stories break, such as London terrorist bombings or the Sichuan earthquake, detailed accounts begin appearing on Wikipedia almost immediately, and videos show up on YouTube. Furthermore, readers can explore interesting stories to whatever depth they desire. Paid circulation is declining in most countries and advertising revenue, which makes up the bulk of most newspapers’ income, is shifting from print online, resulting in a general decline in newspapers’ role in society will shrink or even disappear, although historically, new media technologies such as radio and television never supplanted print media. The slide is fueling an urgent industry discussion about whether the trend can be halted in a digital age and is forcing newspaper executives to...
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