The company that I have chosen for my assignment is MARUTI SUZUKI. Maruti Suzuki India Limited (formerly Maruti Udyog Limited), It was establish in 1981, a supplementary of Japan’s Suzuki Motor Corporation and India’s largest passenger automobile company, it sales more than 50 pre cent in the domestic car market. Maruti Suzuki has sales different range of cars from Mruti-800, SX4 and many more. It is largely credited for having brought in an automobile revolution to India. It is the market leader in India and on 17 September 2007, Maruti Udyog Limited was renamed as Maruti Suzuki India Limited. The company’s headquarter is located in Delhi. The company’s chairman is Mr. R.C. Bhargava and main director is Mr. Shinzo Nakanishi and 11 other Board of directors. Company has over 7600 employee strength. Its main motto is providing good quality as well as reasonable prize to the costumer. (www.marutisuzuki.com, 2010) The reasons for chose this company is, I can make good assignment due to company’s massive organization strategy and marketing planning. Apart from this, The Indian automobile industry is main considering on product range, customers expectations and as well as market competition.
(1b) the applied Strategic Planning Models
There are number of models to develop the strategic planning in a company or an organization. I would like to describe only two main models as follows. * Planning to Plan
* Strategic Business modeling
* Planning to Plan
This is the first strategic planning model; it is based on initial planning process. The prework of the Applied Strategic Planning process involves answering of questions and making a number of decisions, all of which are include of eventual success or failure of the entire planning process. The following question should be asked. * How much commitment to the planning process is present? * Who should be involved?
* How will we involve the new stakeholder?
* What information is required to make successful plan?
* Who needs to develop the data?
Planning to plan includes developing answer to the questions and making the necessary decisions to the initial questions of the any actual planning process. It is critically important not to rush to the planning process. Without clarifying the different expectation held by people in the organization related to plan. The first step in planning to plan is to make certain that there is organizational commitment to the planning process. The organization’s key players is especially the chief executive officer (CEO) or executive director, who are view the planning process as important and are willing to invest time and effort behind the planning process of the organization, without that kind of obvious commitment strategic planning process can not be successful. (Leonard David Goodstein, 1993) * Strategic Business modeling
This modeling involves the organization’s initial attempt to spell out in some detail with the paths by which the organization’s mission is to be accomplished. In this phase of the modeling process, the planning team is asked to future scenarios and it is also asked to identify the steps necessary fro achieving those scenarios, who will responsible for those step and when those steps can be accomplished. Moreover, strategic business modeling is not an extrapolation of the organization is doing now. This models that are developed should reflect the values and the overall mission which was created on the earlier phases of the planning process. (Leonard David Goodstein, 1993) 1(c) basic Frame work of the organization
I am going to explain the 7 S frame work as follows:
This 7-S frame work developed by the McKinsey. This frame work was originally developed by deep thinking and more broadly about effectively organizing a company. It’s concept related on strategy implementation as a matter of structure and strategy. These seven elements is conjunction with...