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Strategic Planning and Implementation in Walt Disney Company

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Strategic Planning and Implementation in Walt Disney Company

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  • October 2011
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EXECUTIVE SUMMARY

I have chosen in this report the Walt Disney Company. In this report I have covered the strategic planning and implementation procedures of that company in specific and the overall strategic planning and implementation procedures in general. The development of a strategy can be done by structured strategic planning, by having a strategic leadership and by practicing emergent strategy systems. It’s very important for any organisation to have a vision and missions so as to effectively follow the plans to obtain the desired results, also every company should keep in mind the cultural, social, ethical and environmental factors while designing their respective strategies. Every organisation should have strategic objectives and thrive towards fulfilling them; it’s worth noting that all the stakeholders are to be informed about the organisation’s activities so as to keep their confidence in the organisation intact. The other important thing that I have mentioned in this report is; having an effective monitoring and control systems so as to check the implementation of the plans, which can be used to take any corrective measures if any deviations occur from the originally planned strategy.

INTRODUCTION:

Strategy can be described as the identification of the purpose of the organisation and the plans and actions to achieve that purpose. There may be various considerations which an organisation should take into consideration while formulating its strategy. Some of the factors can be the resources available with it (internal resources), external environment in which it operates and if it can add any value to its own through innovation or core competencies. Strategic implementation involves putting the strategies into action.

As I have taken Walt Disney Company for this assignment, I would like to describe in few words about Walt Disney Company.

The Walt Disney Company is co founded by Walt Disney and his brother Roy in 1923. The company owns...