Strategic Planning and Implementation at Sbi Making It Number One Public Sector Bank

Topics: Bank, Retail banking, Commercial bank Pages: 12 (3649 words) Published: August 25, 2012
Strategic Planning and Implementation at SBI

Making it number one Public Sector Bank


Shantanu (1181) Section-II

Key areas of Operation4
Generic Strategies adopted by SBI5
Restructuring at SBI5
New Products and Services6
Alliances and Tie-ups6
Auto Finance6
The Marketing Initiatives6
Current Scenario8
Coping strategies8
SWOT analysis9
SBI: A Cash Cow11


According to Oxford English Dictionary, Bank is ' an establishment for custody of money received from or on behalf of, its customers. It’s essential duty is the payment of the orders given on it by the customers, its profit mainly from the investment of money left unused by them'. Banking Regulation Act, 1949 (Sec. 5(c)), has defined the banking company as 'Banking Company means any company which transacts business of banking in India'. According to Section 5B, ―banking means 'accepting of deposit of money from the public for the purpose of leading or investment, which are repayable on demand or otherwise and are withdraw able by cheque, draft, and order or otherwise. ' State Bank of India (SBI) is the largest banking and financial services company in India by revenue, assets and market capitalisation. It is a state-owned corporation with its headquarters in Mumbai, Maharashtra. As of March 2012, it had assets of US$360 billion with over 13,577 outlets including 157 overseas branches and agents globally. The bank traces its ancestry to British India, through the Imperial Bank of India, to the founding in 1806 of the Bank of Calcutta, making it the oldest commercial bank in the Indian Subcontinent. Bank of Madras merged into the other two presidencies banks—Bank of Calcutta and Bank of Bombay—to form the Imperial Bank of India, which in turn became the State Bank of India. The Government of India nationalised the Imperial Bank of India in 1955, with the Reserve taking a 60% stake, and renamed it the State Bank of India. In 2008, the government took over the stake held by the Reserve Bank of India. SBI has been ranked 285th in the Fortune Global 500 rankings of the world's biggest corporations for the year 2012. The State Bank Group, with over 18,324 branches, has the largest banking branch network in India. SBI has 14 local head offices situated at Chandigarh, Delhi, Lucknow, Patna, Kolkata, Guwahati (North East Circle), Bhuwaneshwar, Hyderabad, Chennai, Trivandram, Banglore, Mumbai, Bhopal & Ahmedabad and 57 Zonal Offices that are located at important cities throughout the country. It also has 157 branches overseas. SBI is a regional banking behemoth and is one of the largest financial institutions in the world. It has a market share among Indian commercial banks of about 20% in deposits and loans. The State Bank of India is the 29th most reputed company in the world according to Forbes. Also, SBI is the only bank featured in the coveted "top 10 brands of India" list in an annual survey conducted by Brand Finance and The Economic Times in 2010. Mission

To retain the bank's position as the premier Indian financial services, it also aims to be a group with world class standards and significant global business commitments to excellence in customer, shareholder and employee satisfaction so as to play a leading role in expanding and diversifying financial services while continuing emphasis on its development banking role. Vision

To be a premier Indian financial services group with global perspective, world classstandard of the efficiency and professionalism and also its core institutional values, to retain its position in the country as a pioneer in developing countries, It also aims to maximize its shareholders value through high sustained earnings per share, To become an...
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