Strategic Planning

Topics: Marks & Spencer, Strategic management, Retailing Pages: 8 (2295 words) Published: May 11, 2013
Strategic Planning – Marks and Spencer
Course name
Student name Muhammad Abid Saeed Introduction

This report is based on Marks and Spencer as the researcher is employed by the company as a stand attendant who deals with customers. The researcher has worked there and gave a tremendous understanding of how the organization works. Marks and Spencer was one of the largest retailers in the United Kingdom and now operates all across the U.K.

Background on Marks and Spencer

Marks and Spencer started as a stall by Michael Marks in Leeds Market in 1884. His philosophy is to sell durable merchandise at a moderate price. Thomas Spencer joined the business in 1894 and became a joint partner of the company. The company was involve in selling cloth, luxury and food production. M&S business become public limited company in 1926. They focused on by 1998; the business had almost 500 Marks & Spencer stores around the world.

PEST analysis:

Political factors:
In modern organizations such as: Tesco, and Marks & Spencer, there has the significant affects of the global politics. The activities of global politics for example: the incident of 9/11, Soviet Union collapse, Germany’s reunification, WTO policies, have significant effect on the Tesco, and Marks & Spencer’s business operation and the results of which may impede the development of the organization.

Economic factor:
Tesco, and Marks & Spencer, these three organizations handle the scarce resource allocation which is related with the economic system. The economic progress of the country is done by leaps and bounds as the phase of progress. In the flourishing stage of economy rising level of people’s standard of living may result to grow the business of Tesco, and Marks & Spencer.

Social factor:
Inspiration, outlook and activity are considered as the foundation of the progress of the society in relation to the human affairs. Therefore, customer actions which are related with the approach and activities of them keep contribution on affecting the business of Tesco, and Marks & Spencer. There are some factors for example: level of maturity, vocation type and along with activities of sparing time and these factors are considered as the basis of bringing changes on the attitude and approach of the customer which results the changes of growing the business of Tesco, and Marks & Spencer.

Technological factors:
Tremendous effect is brought by the technological factors in order to the operation of the business development of Tesco, and Marks & Spencer and their status and as well as their program of marketing. These incidences are directed towards the rapid movement of the new trends generation and if the organizations don’t know about these rapid movements of new trends then the growth and development of the business operation of the organization may impede. In Tesco, and Marks & Spencer, world class bid of these organizations, management with cutting edge in order to the program of ethical auditing, a deal is signed by these organizations with the management system of BSI in relation to the entropy software provision.

SWOT Analysis

* Leadership in clothing has made M&S market leader in department stores * Strong brand equity
* Highly effective Cooperate Social Responsibility Strategy * Global expansion to foreign markets has reduced susceptibility to already mature UK market and strengthened international market * 125 years in service and rich History.

* Strong Brand Name and good reputation.
* Quality manufacturing and Innovation its unique selling point. * Awarded...
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