Strategic Planning

Topics: Mobile phone, Strategic management, Bharti Airtel Pages: 26 (6465 words) Published: January 22, 2013
Assignment front sheet|
Learner name| -------------------------------------------------
Assessor name|
maria| p.v|
Date issued| Completion date| Submitted on|
| 29/10/2012| 29/10/2012|
Qualification| Unit number and title|
BTEC LEVEL 7 EDSML| UNIT 3 : Strategic Change Management | | |
Assignment title| |
In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence can be found.|

Criteria reference| To achieve the criteria the evidence must show that the student is able to:| | Task no.| | Evidence|
| Discuss models of strategic change| | 1.1| | | | Evaluate the relevance of models of strategic change to organisations in the current economy| | 1.2| | | | Assess the value of using strategic intervention techniques in organisations| | 1.3| | | | Examine the need for strategic change in an organisation| | 2.1| | | | Assess the factors that are driving the need for strategic change in an organisation| | 2.2| | | | Assess the resource implications of the organisation not responding to strategic change| | 2.3| | | | Develop systems to involve stakeholders in the planning of change| | 3.1| | | | Develop a change management strategy with stakeholders| | 3.2| | | | Evaluate the systems used to involve stakeholders in the planning of change| | 3.3| | | | Create a strategy for managing resistance to change| | 3.4| | | | 1develop appropriate models for change| | 4.1| | | | Plan to implement a model for change| | 4.2| | | | Develop appropriate measures to monitor progress| | 4.3| | |

Learner declaration|
I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.Learner signature: Date: |


Sl no.| Items| Page no.|
1| Executive summary| 4|
2| Company profile| 4|
3| Vision| 6|
4| Mission| 6|
5| Objective| 6|
6| Company background| 6|
7| Pestle analysis| 7|
8| Porters five force model| 9|
9| Swot analysis| 11|
10| Tows analysis| 12|
11| Strategy| 13|
12| Conclusion| 15|



The Aim of this assignment is to develop a strategic planning for Airtel Business Solutions for developing their performance and capability, with the help of Pestle, Swot and Tows analysis. These studies will facilitate to improve the organisational structure and identify the drawbacks of organisation. These studies are take initiate to implementing a new strategic planning for the company.

Before that we can explain about strategy planning.....

It can be defined as:
“Strategic Planning is conceiving the overall vision to achieve an organisational goal and then devising a formal method to transform these goals into result”.

Strategic planning means the process of determining a company's long-term goals and then identifying the best approach for achieving those goals. Purposes of strategic planning are clarifying and facilitate the emergence of consensus on the organisation’s strategy. Converse this strategy to all levels of organisation and it’s too diverse stakeholders and consumers.


Bharti Airtel Limited, commonly known as Airtel, is a leading integrated telecommunications company with operations in 20 countries across South Asia, Africa and the Channel Islands.It...
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