Strategic Plan, Part 1: Conceptualizing a Business

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Strategic Plan, Part 1: Conceptualizing a Business
Kizowanda Staples
BUS/475
July 19, 2011
Janisse Green

Brianna Daycare Center’s vision is to become the daycare that understands and fits the customers’ and child care needs.

Strategic Plan, Part 1: Conceptualizing a Business

In this paper, it will explain the strategic plan for Brianna Daycare Center. It will also describe my mission statement and values. In my mission, my business; products or services, and customers will define so that they will receive the best service available. Commercial mission statements often include the following information: purpose and aim(s) of the organization; the organization's primary stakeholders: congregation, shareholders, clients and customers, and how the organization provides value to these stakeholders, for example by offering specific types of products and services. The commercial mission statement consists of three essential components: key market – he or she can target clients and customers (generalize if needed); contribution. Our service will provide to that client; distinction and any special service that we can and will provide. What makes our service unique, so that the client would choose our daycare? Our mission statement is “To provide busy parents with excellent child care needs. Our key market is the busy parents, our contribution is excellent child care and our distinction is a facility that is safe, clean and has a staff that is experienced, helpful, and specialized in day care. Our guiding principles and values are “Customer always first,” “Diversity,” “Organization Culture,” “Sincerity and Honesty,” and “Ethics. Our first main concern is our customers and we will make abundance effort to see that customers remain satisfied with our service. We always promote and encourage diversity at our workplace. We always promote that we hiring employees from different cultures, ethnic background and nations to...
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