Strategic Plan Part 1 Conceptualizing a Business
Strategic Plan, Part I: Conceptualizing a Business
Soothing Body is going to be a store that is much like a spa except without the high prices. Soothing body is going to sell the most relaxing products that any store has ever sold at a reasonable price. Our products are going to range from candles and soaps to soothing music and sounds. Soothing Body is going to have the most updated techniques for relaxation that people can practice in their own home. Soothing Body is going to take the spa feel and bring it right into your living room. Business, Products, and Customers: Mission Statement
“Soothing Body is in business to serve many different cultures and ethnicities with the goal to achieve relaxation in every home”. The biggest competition for Soothing Body is going to be other stores that sell relaxation products and of course Spas. At Soothing Body our customers will have the choice of going to an over-priced spa or coming to Soothing Body where they can get all the services and products that all the spas provide at a discounted price. This will be how Soothing Body will create a name for itself in the business market and will become the biggest and best alternative to going to the spa. Soothing Body will have an assortment of guided imagery, which is a technique used by a lot of people for stress management and relaxation. The guided images will be available for our customers to use and also purchase for in home use. Soothing Body’s mission statement is to provide the best quality of products and services for an in the home relaxation session with our splendid array of products, tools, and techniques in order for the customer to achieve a good balance of body, mind, and spirit. Organization Vision
[pic]“A vision statement presents the firm’s strategic intent that focuses the energies and resources of the company on achieving a desirable future”[pic] (Pearce & Robinson, 2009,...
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