Strategic Plan Of Amazon

Topics: Strategic management, Jeff Bezos, Strategic planning Pages: 8 (1263 words) Published: March 9, 2015


Strategic Plan of Amazon
Introduction
Amazon Company initially started as on online book store and taken rapid growth in the beginning stage itself, and expanded by adding up DVDs, electronics, software, furniture, games (Laura Schneider, 2012). As on today Amazon is a Fortune 500 e-commerce Company headquartered in Seattle, WA. Amazon Company is the market leader today to sell all variety of products over the internet (Laura Schneider, 2012). Amazon operates in two segments: North America and International. The Company provides its customers with the possible lowest prices by using different pricing strategies and low shipping prices, and more offers through the Amazon prime membership. Amazon offers certain programs that enable certified sellers to sell their products on its websites and to fulfill orders, and takes such responsibility by providing customer service through email, telephone all the times. Strategic Plan

Strategic planning plays vital role for business based organizations to be a market leader in the segment and to deliver successful management values to the employees of the organization and consumers of the business. Amazon is the best strategic player in technology and it did not rise to the top on the list by inventing a new product like Apple, Google, Microsoft but it did rise due its strong strategic depth. Amazon Strategic planning involves a set of procedures, policies, and framework and of course content. Beyond these basic elements, Amazon is very good at its strategic planning by anticipating future and managing its supply chain. Amazon does the best by having a formal and integrated plan in place and the process of building the plan itself turns out to be more important than the actual results. Mission and Vision

It is very important to have a vision and mission to be successful for a person or an organization; In fact, the vision and mission statements are the key foundational pieces of planning as the mission statement clearly explains why the Company is into business and what’s the purpose of organization is. Mission statements are based upon the following information about the Company Products and services to be offered in the market

Target market
Differing from competing other business organizations
Focusing on short term and long term business goals
The purpose of vision statement and mission statements is not the same. Vision statements are different in a way that these statements are built to show where the company is being headed to (DDomos, 2013). Vision statements works as a guidelines for an organization to achieve long-term business goals. It is important to have a vision statement if the strategic planning process built takes the company towards an end goal. Amazon has had a clear focus and a solitary mission since the day it is launched. Founder Jeff Bezos has publicly referred to the Company’s mission statement as the guiding force for its successful leadership decision many times in the company’s history (Barbara farfan 2012). Amazon Company always has its endless commitment to the mission that is one of the major factor lead the company as a market leader. The mission and vision of Amazon.com is... 

“Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.”  Objective
Amazon company main objectives are
Pricing objective is to earn customer and consumer trust, not to optimize short-term profit in dollars (Andrea James, 2009) Become the best place to buy, find and discover any product or service available online Goal

The Company’s ultimate goal is the customer satisfaction along with efficient corporate growth. As Amazon.com considers itself a customer centric company, it is obsessed with customer values. The Company not only had the goal of customer satisfaction but also it was and it has to...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Strategic Plan Essay
  • Strategic Development (Longitudinal)
  • Strategic management of Amazon Essay
  • Amazon Strategic Analysis Essay
  • Essay on final strategic plan
  • Essay about Strategic Plan
  • Strategic Plan Essay
  • Strategic Plan Essay

Become a StudyMode Member

Sign Up - It's Free