Strategic Plan for AnyBiz Inc
This document sets out a strategic plan for AnyBiz Inc. It reviews strengths, weaknesses, threats and opportunities; presents a series of statements relating to AnyBiz Inc's vision, mission, values and objectives; and sets out its proposed strategies and goals. [pic]
Strengths, Weaknesses, Threats & Opportunities
This strategic plan addresses the following key strengths, weaknesses, threats and opportunities for AnyBiz Inc: |Strengths: |Weaknesses: | |R and D almost complete |Overdependent on borrowings - Insufficient cash resources | |Basis for strong management team |Board of Directors is too narrow | |Key first major customer acquired |Lack of awareness amongst prospective customers | |Initial product can evolve into range of offerings |Need to relocate to larger premises | |Located near a major centre of excellence |Absence of strong sales/marketing expertise | |Very focused management/staff |Overdependence on few key staff | |Well-rounded and managed business |Emerging new technologies may move market in new directions | |Threats: |Opportunities: | |Major player may enter targeted market segment |Market segment is poised for rapid growth | |New technology may make products obsolescent |Export markets offer great potential | |Economic slowdown could reduce demand |Distribution channels seeking new products | |Euro/Yen may move against $ |Scope to diversify into related market segments | |Market may become price sensitive | | |Market segment's growth could attract major competition | |
The promoters' vision of AnyBiz Inc in 3-4 year's time is:
|AnyBiz will be operating from a xxx sq. ft. unit near xxx Town. It will have annualized sales of $xxx and be profitable. | |It will employ xxx people mainly engaged in R and D, marketing, support and admin. AnyBiz will offer xxx core products | |and provide added-value services to a large customer base throughout the xxx market segments and in xxx countries | |overseas. AnyBiz's offerings will be technically advanced and offer many clear-cut advantages and improvements over | |competitors' possible offerings. AnyBiz will continue to expand through organic growth and acquisitions in related | |technology/market segments. It will have recently received mezzanine finance prior to a public offering. |
The central purpose and role of AnyBiz Inc is defined as:
|AnyBiz designs, develops and markets advanced systems for specialist data capture and transaction processing management. | |These web-based systems work with specialist hardware supplied by major integrators. They are sold to small, medium and | |large-sized companies within the xxx industries for a range of specialist applications. AnyBiz's systems are | |distinguished from...