This paper will evaluate and make recommendations regarding City of El Centro’s strategic plan, its mission, vision, goals, and objectives. A brief history of the City of El Centro will be included. A SWOTt analysis (strengths, weaknesses, opportunities, threats, and trends) on the City of El Centro will be performed. Included in this paper will be City of El Centro’s mission statement labeled “Attachment A”, City of El Centro’s vision statement labeled “Attachment B”, City of El Centro’s goals labeled “Attachment C”, City of El Centro’s objectives labeled “Attachment D”, City of El Centro’s history labeled “Attachment E”, and City of El Centro’s SWOTt Analysis Grid labeled “Attachment F”. Peter M. Senge (n.d.) said,“A shared vision is not an idea. It is not even an important idea such as freedom. It is, rather, a force in people's hearts, a force of impressive power. It may be inspired by an idea, but once it goes further-if it is compelling enough to acquire the support of more than one person--then it is no longer an abstraction. It is palpable. People begin to see it as if it exists. Few, if any, forces in human affairs are as powerful as shared vision” (para. 9). City of El Centro’s Mission Statement
Planware.org (n.d.) defines mission statement as, “The nature of a business is often expressed in terms of its mission who indicates the purpose of the business” (p. 4). The mission statement for the City of El Centro states, To bring about our vision of 21st Century El Centro, with its vibrant community and healthy economy, we are committed to the enhancement of lifestyle opportunities, to the delivery of quality services, and to the protection of the environment. To achieve that end, the City has established the following goals: • Actively recruit and involve citizens in the decision-making process. • Safeguard the health, safety, and well-being of City residents and properties. • Maintain El Centro’s desirable living environment through good planning, which recognizes the need to preserve its diverse social fabric, residential character, and small town atmosphere. • Provide City residents with quality municipal services, which are economically and efficiently delivered. • Implement a strategy to provide and maintain adequate streets, sidewalks, public buildings, parks, municipal utilities, and public transportation. • Encourage the development of City projects, which reflect the City’s commitment to quality design, and the preservation of historic structures, open space, and parks, and to achieving the City’s economic goals and objectives. • Promote and enhance development of the arts, culture, leisure, and recreational activities for all ages. • Create an environment that encourages the development of retail facilities, tourists and recreational attractions, and job-producing projects. • Promote regional cooperation among neighboring communities and governmental agencies in areas of mutual concern and efficiency. • Strengthen and maintain a well-trained, responsive, and courteous workforce. • Prudently manage the City’s financial resources and provide for adequate reserves. Please see the attached City of El Centro’s mission statement labeled Attachment A. City of El Centro’s Vision Statement
Bateman and Snell (2003) define vision statement as, “A vision is a mental image of a possible and desirable future state of the organization” (p.366). The vision statement for the City of El Centro states,
We envision that during the first decade of the 21st Century, El Centro… • …will be known for its expanding, innovative lifestyle and economy which reflect both its central location in agriculturally rich Imperial Valley and its leading role in developing new trade...