Strategic Plan

A STRATEGIC PLAN
MBA9150 Professional Challenge
By Geoffrey M. Miller
12 May, 2005
1TABLE OF CONTENTS
I.   Executive Summary……………………………..     3
II. Implementation Analysis………………………..     4
III. Environmental Analysis………………………..     6
IV. Industry & Competitive Analysis………………     9
V.   Company Situation Analysis…………………….     11
VI. Strategic Alternatives……………………………     19
NOTE:     Additions, corrections or other changes that were made to these analyses  
since they were originally submitted appear in this report in bold italic.
2NETFLIX MOVING FORWARD: A Strategic Plan
Geoff Miller   MBA9150   12 May, 2005
Part I: WHAT we should do and WHY we should do it.
(An executive summary of our strategy and the justification for it)
Since its creation in 1997, Netflix has grown steadily to become the leader of the online
subscription movie rental market.   Our initial strategy worked well, but like all strategic
initiatives, the plan must be reevaluated frequently to account for changes in the
company, its competitors, the market in general and the economy as a whole.   “A
company’s vision, objectives, strategy and approach to strategy execution are never final”  
(Thompson, A.A., Strickland, A.J. & Gamble, J.E., 2005, pg.29)   Those evaluations are
complete and we are prepared to make recommendations for a strategy that will move us
forward.
If our business journey were a NASCAR race, we would have made good time through
the twists and turns of the chicane and are now accelerating onto the back straightaway.  
Just as a driver approaches tight turns differently that he or she would approach a long,
straight stretch, Netflix must also alter strategy to make the most of our changing
situation.  
Having met the challenges of getting our business started, we must now turn our attention
to the demands of the future.   That strategy is to build on our current momentum with the
goal of achieving exponential growth in both... [continues]

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