Strategic Plan

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Strategic Plan, Part I: Conceptualizing a Business
Terry Gray
BUS/475
01-12-13
Dr. Connie Moss

Strategic Plan, Part I: Conceptualizing a Business
Mission, values, and vision are three vital components organizations use when developing a strategic plan. Strategic planning provides an organization with a blueprint of the direction of the organization in the future. Implementing the short and long term goals of the organizations will aid in executing an effective strategic plan (Pearce & Robinson, 2009). The organization this paper focuses on is New Age beauty supply. Description and Mission

New age beauty supply is a black owned family organization focusing on providing high quality hair products and accessories. The organizations customers consist of professional beauty salons, barber shops, and the general public. New age beauty supply provides beauty salons and barber shops with the professional strength hair products they need, and the everyday hair products the general public requires. Black barber shops and beauty salons rarely have an opportunity to get their products from a black owned beauty supply, new age beauty supply aims to change this trend. New age beauty supply provides their barber shop customers with clipper blade sharpening at a discounted rate for maintaining a good business relationship.

New age beauty supply is a family owned organization so every member of the family will be able to provide any product or service the organization offers. Having a well trained staff ensures the customer has a professional and quality business transaction when they conduct business with new age beauty supply. New age beauty supply’s mission statement is “to be the best beauty supply organization in the industry. New age beauty supply is committed to providing hair care professionals and the general public with exceptional customer service, high quality hair products, accessories, and an array of professional services. At new age...
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