Strategic Plan

Topics: ABS–CBN Broadcasting Corporation, ABS-CBN, DWWX-TV Pages: 4 (1221 words) Published: February 28, 2013
The Business
The newly-renovated ABS-CBN Broadcast Complex is the largest and most technologically advanced braodcast facility in the country. Originally completed in 1968, the complex was, even then, the leading broadcats center in Asia. With ABS-CBN's take-over by the Marcos government during martial law in 1972, the facilities slowly became outdated. The 1986 revolution gave the network back to its original owners and thus began the long process of its rehabilitation. Today, it has become a truly state-of-the-art entertainment complex with nine production studios and the most modern technical facilities in the Philippines.| Mission

| To fulfill our pivotal role in shaping the Filipino people's consciousness through information and entertainment programs that adhere to wolrd class standards.| | To provide positive and wholesome programming that promotes the best Filipino talent and reflects the true Filipino sentiment and spirit.| | To sustain and strengthen our dominance in broadcasting and be a leading player in film production and distribution.| | To diversify and expand into new business ventures which include animation, post-production, theater operations, theme parks, international movie joint ventures, audio production, licensing and merchandising, and other information and entertainment-related enterprises.| Vision

ABS-CBN is the total information and entertainment company; a leading player and center of creativity in Asia, and a major player in the global market. ABS-CBN exists in the service of humankind, and particularly of Filipinos worldwide. I. Historical Background

In the increasingly competitive television industry, ABS-CBN continues to set the pace in the tradition that it has carved for itself as a trailblazer of the industry. In the 40th anniversary celebration of ABS-CBN, no less than the President Fidel V. Ramos declared that, "the history of ABS-CBN is the history of Philippine Television. In 1953, when ABS-CBN introduced...
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