Preview

Strategic mgt case no.17

Powerful Essays
Open Document
Open Document
1330 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Strategic mgt case no.17
2. ROGERS’ RESOURCES AND CAPABILITIES:
The firm had strong resources and capabilities. These are given below-
Physical Resources: Rogers’ was a healthy company with significant assets. Rogers’ chocolate used to produce 24000 square foot manufacturing facility on the outskirt of Victoria .There were about 110 non-unionized retail and production employees. It had large retail outlets about 50% of the company’s sales come from Rogers’ 11 retail stores. Consequently, it had widespread distribution system which is based on geographic, demographic, cultural, socio-economic and all other demographic factors.
Financial Resources:
The company was in a good financial position with great cash flow and good margins. It had well designed financial strategies and it followed the Canada Revenue Agency’s guidelines.
Strong Brand Name:
Rogers’ had positive brand image. The brand was established around Rogers’ long history, with traditional packaging, including pink or brown gingham-wrapped Victoria creams, Chocolate Almond Brittle and Empress Squares.
An Attractive Customer Base: Rogers’ chocolates were of the highest quality; and the company had many loyal customers around the world. The people who knew the brand were willing to pay for the product.
Technology:
Rogers’ most production system consisted of batch processing, utilizing technology. It had the ability to improve its production processes by advancing the technology related aspects. Such as –Online phone and Mail orders Website etc. Orders that are received by phone, mail were generally processed within three to four days and they used to wrap them with attractive packaging style then shipped via FedEx.

Human Assets:
Rogers’ company had a talented workforce capability through national or global distribution capabilities .Their employees learned multiple job functions and they enjoyed a variety of work and tasks.
Strong Advertising and Promotion:
Rogers’ used several types of advertising. To reach

You May Also Find These Documents Helpful

  • Good Essays

    Kalista's Fine Chocolate

    • 588 Words
    • 3 Pages

    Kalista’s Fine Chocolate is a small family owned business that was opened in 1998 by Graham Beam and Doris Beam. This small business started in the basement of the Beam’s Brantford home, and has been growing since then. The business sells high end chocolate that is crafted to a high standard and is very creative. The majority of their market is high income families that reside in the Brantford area. Since the company isn’t very large in scale it is very good at customer relations and retains its clients very well. The sales that the company has been seeing in the preceding few years show that it is growing, but do not tell how the profits are growing.…

    • 588 Words
    • 3 Pages
    Good Essays
  • Good Essays

    ATC 14-1 (Pg. 686)

    • 420 Words
    • 2 Pages

    They had a positive amount of money on their marketable securities. They had a turn in profits in 2008 and were able to start paying off debt that they owed. They also had restricted cash that came available.…

    • 420 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Strategy Case Write 1102

    • 1690 Words
    • 5 Pages

    The US LCD TV industry is highly competitive and fast-changing. The industry transitions from cathode-ray tubes to flat panels and provides Vizio a great opportunity to tap into the market. Vizio’s innovation business model through lowering price while maintaining high quality products shifts industry dynamics substantially and made it a strong player in the LCD TV market. A five-force analysis is performed below to further assess the LCD TV industry dynamics in the US.…

    • 1690 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    The Fair Labor Standards Act changed child labor and stated what jobs were not endangering to 14 to 18 year olds. This changed child labor significantly and was a direct result or injuries that were common for children in certain work environments.…

    • 458 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Herbst-Damm, K. L., & Kulik, J. A. (2005). Volunteer support, marital status, and the survival times of terminally ill patients. Health Psychology, 24, 225-229. doi:10.1037/0278-6133.24.2.225…

    • 846 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    The financial structure of the firm has been relatively good. Here are some financial data from…

    • 3079 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    There are multiple issues facing Rogers’ Chocolates. Rogers’ has a dated value proposition. In order to expand they need to compromise the history behind the brand. The service tactics and packaging is old fashioned. The need for a different look was further backed by a consultant hired by Rogers’. Their current traditions may be well received in Victoria but they aren’t working to fully expand markets.…

    • 1260 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Healthy financial position: company experiencing growth without debts, increased revenue, increased earnings per share. Higher operating cost, small revenue compared to competitors…

    • 689 Words
    • 3 Pages
    Powerful Essays
  • Satisfactory Essays

    Your task is to evaluate the implications of those announcements and to assess the financial health of the company. This case provides an early exercise in financial statement analysis and lays the foundation for two important financial themes: the concept of financial health, and the financial-economic definition of value and its determinants.…

    • 349 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Scope of rivalry-Broad: Many other companies make chocolate, quality and name are really only what changes…

    • 7595 Words
    • 31 Pages
    Powerful Essays
  • Satisfactory Essays

    Describe the company and provide a brief history of its operations. Find or use graphs to illustrate its financial performance over the years.…

    • 2784 Words
    • 12 Pages
    Satisfactory Essays
  • Better Essays

    Netflix Company Analysis

    • 3520 Words
    • 15 Pages

    Summarize the company’s financial health. How does it compare to other companies in the industry?…

    • 3520 Words
    • 15 Pages
    Better Essays
  • Powerful Essays

    The Status of the Company

    • 1549 Words
    • 7 Pages

    Prior to and including the year 2005, the company was considered to be a very successful company operating in over 40 countries with 70% of its revenue from outside of the United States. Its growth rate on profit margin was outstanding.…

    • 1549 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Peapod Strategic Marketing

    • 1327 Words
    • 5 Pages

    It managed to financials both from the customers and from the suppliers (due to membership).…

    • 1327 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Wal-Mart Business Report

    • 1993 Words
    • 8 Pages

    These findings show that the company is doing very well. The financial statements look good and the company is profitable considering the industry averages. Therefore, it is recommended that investors consider this company for their investment portfolio.…

    • 1993 Words
    • 8 Pages
    Better Essays