Strategic Marketing Plan for a Water Bottling Company

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Strategic Marketing Plan for Water Mart Systems (Pvt.) Ltd

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Index

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|1.0 INTRODUCTION |3 | | 1.1 - Definitions for marketing |3 | | 1.2 – The role and the importance of marketing in strategic planning |3 | | 1.3 - Introduction to the company – Water Mart Systems (Pvt.) Ltd |5 | | | | |2.0 SITUATIONAL ANALYSIS |6 | | 2.1 - Key issues to address |6 | | 2.2 - Environment Analysis |6 | | 2.3 - Competitor analysis through Porter’s five forces |8 | | 2.4 - SWOT analysis |10 | | 2.5 - Micro Environment Analysis |11 | | | | |3.0 STRATEGIC MARKETING OBJECTIVES |12 | | 3.1 - Revenue base objectives |12 | | 3.2 - Market Share based objectives |12 | | 3.3 - Customer based objectives |12 | | 3.4 - Other objectives |12 | | | | |4.0 MARKETING STRATEGIES |13 | | 4.1 - Market Segmentation |13 | | 4.2 - Targeting |14 | | 4.3 - Positioning |15 | | 4.4 - Product Market Growth Strategies (ANSOFF) |16 | | 4.5 - Competitive Strategy – (Porter’s Generic strategy) |18 | | | | |5.0 EVALUATION AND CONTROL |19 | | 5.1 - Budget for implementation |19 | | 5.2 - Action plans |19 | | 5.3 - Balance scorecard for progress evaluation...
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