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Strategic Marketing Plan

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Strategic Marketing Plan
Strategic Marketing Plan - 2013 Crest ‘New’ So Mod Mouth Pods Submitted by: Farhana Submitted to: Nadia Hassan Reg#: 6102 Batch: MBA-10

INTERNATIONAL ISLAMIC UNIVERSITY ISLAMABAD

Table of Contents

EXECUTIVE SUMMARY ...........................................................................................................3
SITUATION ANALYSIS: SWOT ...............................................................................................4
ISSUES ANALYSIS & OBJECTIVES ........................................................................................5
Issue #1 .........................................................................................................................................5
Issue #2 .....................................................................................................................................6
Issue #3 ..............................................................................................................................6
MARKETING MIX .......................................................................................................................7
Product .........................................................................................................................................7
Price ..........................................................................................................................................8
Promotion .............................................................................................................................8
Place ............................................................................................................................8
Target Market ...........................................................................................................9
RESEARCH & EVALUATION .................................................................................................10
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