1)Based on a thorough analysis, identify and discuss the factors that have made Dell a success to date.
2)What is Dell's competitive position in the industry as of 2002?
3)An August 12 2002 Business Week article indicated that Michael Dell's goal is to double Dell Computers' current revenue to $60 billion by 2007. Is this achievable? How should Dell go about increasing its annual sales by $6 billion each year for the next five years?
4)What are the pros and cons of the various growth options? What do you recommend? What are the implications of your recommendations? How will it affect Dell as a company particularly in terms of its positioning strategy that has successfully fueled the growth to date?
5)If you disagree with Michael Dell's growth target from question 3 above, what would your alternative recommendations be? Why?
Identification of Alternatives
Recommendation & Implementation
In 1984, at the age of 19, Michael Dell founded Dell Computer with a simple vision and business concept--that personal computers could be built to order and sold directly to customers. Michael Dell believed his approach to PC manufacturing had two advantages: (1) bypassing distributors and retail dealers eliminated the markups of resellers, and (2) building to order greatly reduced the costs and risks associated with carrying large stocks of parts, components, and...