Strategic Marketing
Task 1
Critically examine the marketing activities, the role and the process of strategic marketing in your chosen organization. Evaluate the relationship between strategic marketing and corporate strategy within the context of the chosen organization.
Introduction of the Primark
This report discusses the biggest international clothing retailer Primark. Its type is subsidiary. Its headquarters is located in Dublin and Ireland. It operates a total of 196 stores with 38 in Ireland, 138 in United Kingdom, 14 in Spain, 2 in Germany, 1 in Netherlands, 1 in Portugal and 1 in Belgium. Its products is womenswear, menswear, childrenswear, footwear, accessories, lingerie and homeware. It has 36000 employees. Company 's revenue is £2,730 (financial year 2009/2010).
Primark is known for selling clothes and accessories at budget end of the market.
The companies success based on sourcing supply cheeply, making clothes with simple designs and fabrics.
Primark say 's on its website about their mission statement:- “The mission of the Primark management and staff has been to supply quality clothing at perceived to offer real value”. (Primark.com)
Primark pay focus on its recruitment and development strategies, rewards and benefits for staff enjoy competitive salaries and many other benefits. Primark is an equal opportunities employer in practice as well as in theory for value and diversity.
These are future mission statements :-
To offer the best value for money.
To improve continuously the range of products.
To treat customers as they want to be treated ourself.
To strive continuously for effectiveness, environment, health and safety. 'Value for money ' (Primark.com)
Primark 's goals and objectives is :-
To provide good quality products for
Critically examine the marketing activities, the role and the process of strategic marketing in your chosen organization. Evaluate the relationship between strategic marketing and corporate strategy within the context of the chosen organization.
Introduction of the Primark
This report discusses the biggest international clothing retailer Primark. Its type is subsidiary. Its headquarters is located in Dublin and Ireland. It operates a total of 196 stores with 38 in Ireland, 138 in United Kingdom, 14 in Spain, 2 in Germany, 1 in Netherlands, 1 in Portugal and 1 in Belgium. Its products is womenswear, menswear, childrenswear, footwear, accessories, lingerie and homeware. It has 36000 employees. Company 's revenue is £2,730 (financial year 2009/2010).
Primark is known for selling clothes and accessories at budget end of the market.
The companies success based on sourcing supply cheeply, making clothes with simple designs and fabrics.
Primark say 's on its website about their mission statement:- “The mission of the Primark management and staff has been to supply quality clothing at perceived to offer real value”. (Primark.com)
Primark pay focus on its recruitment and development strategies, rewards and benefits for staff enjoy competitive salaries and many other benefits. Primark is an equal opportunities employer in practice as well as in theory for value and diversity.
These are future mission statements :-
To offer the best value for money.
To improve continuously the range of products.
To treat customers as they want to be treated ourself.
To strive continuously for effectiveness, environment, health and safety. 'Value for money ' (Primark.com)
Primark 's goals and objectives is :-
To provide good quality products for
References: Strategic marketing management (Mark E. Parry, 2005) Develop your marketing skills (Neil Richardson, 2008) www.ianr.unl.edu/marketing/g1316.htm/cons International journal research of marketing Daily articles of newspapers (Business times) http//:www.corporate strategies.com http//:www.marketing activities of Primark.com