strategic marketing
Introduction:
In this specific report we will analyze and describe one of the contemporary concepts that exist globally with huge level of success rate is “Strategic Marketing”. This term of marketing is extensive and vast enough to grab the attention of massive organizations all around the world.
Therefore today I am going to explain the role of strategic marketing management in organizations. Moreover its different tools, techniques and models of strategic marketing as a marketing consultant of Peri Peri Grill cottage. It will also be assessed that what sort of marketing strategies can be more useful for this type of business and how it can be implemented. This report also identifies the importance and applications of SWOT and PEST analysis. After getting the in depth know how about the strategic marketing at the end there will be few suggestions for the selected organization in order to grow and get high share in the market over the competitors.
Definition of Strategic Marketing:
Strategic marketing is a process in which we identify various sustainable competitive advantages & plan to ascertain a clear direction and unified purpose for all marketing efforts in order to widen the markets it serves or plan to serve by assigning resources to capitalize those advantages. (Porter M. 1981).
1.1 Role of Strategic Marketing:
Strategic marketing consists of selling your product in such a way that you achieve a goal. Goals can include sales growth, revenues generation, and large share in market, segmenting the market and position the product in the marketplace. The department of strategic marketing develops the plan to meet the organizational aims and large amount of market growth in the industry. It helps to position the brand or particular product in the mind of customers. It’s a very wide field of management that is vital for company’s success. (Wilson R. and Gilligan, P. 2005)
Strategic marketing is a big tool to take advantage over the rivals’ existing in the
In this specific report we will analyze and describe one of the contemporary concepts that exist globally with huge level of success rate is “Strategic Marketing”. This term of marketing is extensive and vast enough to grab the attention of massive organizations all around the world.
Therefore today I am going to explain the role of strategic marketing management in organizations. Moreover its different tools, techniques and models of strategic marketing as a marketing consultant of Peri Peri Grill cottage. It will also be assessed that what sort of marketing strategies can be more useful for this type of business and how it can be implemented. This report also identifies the importance and applications of SWOT and PEST analysis. After getting the in depth know how about the strategic marketing at the end there will be few suggestions for the selected organization in order to grow and get high share in the market over the competitors.
Definition of Strategic Marketing:
Strategic marketing is a process in which we identify various sustainable competitive advantages & plan to ascertain a clear direction and unified purpose for all marketing efforts in order to widen the markets it serves or plan to serve by assigning resources to capitalize those advantages. (Porter M. 1981).
1.1 Role of Strategic Marketing:
Strategic marketing consists of selling your product in such a way that you achieve a goal. Goals can include sales growth, revenues generation, and large share in market, segmenting the market and position the product in the marketplace. The department of strategic marketing develops the plan to meet the organizational aims and large amount of market growth in the industry. It helps to position the brand or particular product in the mind of customers. It’s a very wide field of management that is vital for company’s success. (Wilson R. and Gilligan, P. 2005)
Strategic marketing is a big tool to take advantage over the rivals’ existing in the
References: Ansoff, I. (1957), Strategies for Diversification, Harvard Business Review, Vol. 35 Issue 5, pp. 113-124 Buzzell, Robert and Bradley Gale (1987) The PIMS principles: Linking strategy to performanc;e New York: The Free Press Payne. A & Frow. P (2005) A strategic framework for customer relationship management, vol 69: issue. 4: page 167-176 Porter, Michael E. (1981) “The Contributions of Industrial Organization to Strategic Management” Academy of Management Review, Vol. 6, No. 4 (Oct.), pp. 609-620 Wilson, R and Gilligan, P. (2005), strategic marketing management, 3 edition, CIM/ELSEVIER Online Sources: Berry T. 2011, five steps to create a marketing plan, Available at:http://www.entrepreneur.com/article/220148 (accessed on 08th November,2014) Riley. J. (2012), product life cycle, marketing, available at: tutor2u.net (accessed on 21st Nnovember, 2014) V. Khandal (2014), Porter’s five forces model of Coca-Cola available at: http://www.academia.edu/8120949/Porters_Five_Forces_Model_of_Coca_Cola (accessed on 20th November,2014)