Strategic Management Term Paper

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TERM PAPER
OF STRATEGIC MANAGEMENT

TOPIC-STRATEGIC AUDIT REPORT OF VODAFONE

SUBMITTED TO, SUBMITTED BY, Mr.Ajay chandel Surya Kant Mani Lec.(Lsb) Reg.no-10903342 Roll no-RR1903B33

ACKNOWLEDGEMENT In order to make my term paper I acknowledge a special thanks to all those people without whose support it would not be possible for me to complete my report.

First of all I really thankful to Lovely professional university and I express my sincere thanks to my term paper guide Mr. Ajay chandel who had guide to me throughout my term paper.

SURYA KANT MANI

INDEX
INDUSTRY PROFILE| 4-5|
Mission $vission| 5|
Organization structure| 7|
Org.analysis| 8-9|
Industry environment| 10-11|
Competitor analysis| 12|
Environment analysis| 13-15|
SWOT Analysis| 17|
Financial analysis| 17-18|
Acquistation| 18-20|
Objective of the study| 21|
Research methodology | 21|
Article| 21-22|
Strategic alternatives| 23-24|
Conclusion | 25|
Bibliography | 26|

INDUSTRY PROFILE
Todays the Indian telecommunications network with over 375 million subscribers is second largest network in the world after china. India is also the fastest growing telecom market in the world with an addition of 9-10 million monthly subscribers. The department of globally competitive tariffs and reduce the digital divide by extending connectivity to the unconnected areas. India has emerged as a major base for the telecom industry world wide. Thus Indian telecom sector has come a long way in achieving its dream of providing affordable and effective communication facilities to Indian citizens.

As a result common man today has access to this most needed facility. The reform measures coupled with the proactive policies of the Department of Telecommunications have resulted in an unprecedented growth of the telecom sector. According to TRAI, by the end of February, the total number of subscribers had reached 413 million. Of this, 91% were mobile phone subscribers. The rising number of subscribers has pushed the tele-density to 35.62% showing a stupendous annual growth of about 50%, one of the highest in any sector of the Indian Economy. Also industry estimates show that telecom industry in India will witness a compound annual growth rate (CAGR) of 26% to reach 3, 44,921 crore by 2012. It is set to generate employment opportunities for close to 10 million. India’s telecom sector has shown massive upsurge in the recent years in all respects of industrial growth. From the status of state monopoly with very limited growth, it has grown in to the level of an industry. Telephone, whether fixed landline or mobile, is an essential necessity for the people of India. This changing phase was possible with the economic development that followed the process of structuring the economy in the capitalistic pattern. Removal of restrictions on foreign capital investment and industrial de-licensing resulted in fast growth of this sector. Indian Telecom sector, like any other industrial sector in the country, has gone through many phases of growth and diversification. Starting from telegraphic and telephonic systems in...
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