Strategic Management Sony

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Applied Strategic Management

HONOURS DEGREE
OF
BACHELOR OF SCIENCE
BUSINESS AND MANAGEMENT STUDIES

Table of Contents

Acknowledgement……………………………………………………………………....3 Executive Summary…………………………………………………………………….4 Project Outline…………………………………………………………………………...5 Industry Life Cycle……………………………………………………………………....7 Key Success Factors (Industry Matrix)……………………………………………….9 Industry Analysis (Porter’s Five Forces)…………………………………………….11 SWOT Analysis

• Internal Factor Analysis Summary (IFAS)………………………………………14 • External Factor Analysis Summary (EFAS)…………………………………….16 Strategic Factor Analysis Summary (SFAS)………………………………………..18 TOWS Matrix…………………………………………………………………………...20 Assessment of Company Performance……………………………………………..22 Review of Strategic Options and Future Strategic Direction……………………...23 Recommendations for Implementation of Strategies………………………………24 The Usefulness of Strategic Management Models………………………………...25 List of References……………………………………………………………………..27

Total Word Count: (3855)

Acknowledgement

I would like to thank Mr. G V Nathan for guiding me with this assignment all the while. He has been supervising and advising me on how to improve on my assignment throughout every lesson. If I were to do this assignment alone without his help, I will not be able to do it well and finish it on time. Therefore, I would like to sincerely thank him for being patience with me and help me with this piece of work along the way.

Executive Summary

The main purpose of this assignment is to analyze how the electronic industry works. As technology keeps getting better and better in our modern days, all electronic manufacturers should also come out with more innovative products as the technology grows. This will allow the electronic companies from all around the world to gain competitive advantage. The corporation which I had chosen to analyze is Sony, one of the leading and most successful electronic manufacturers in the world. Sony Corporation has grown a lot since it was first established in 1946 in Japan.

This assignment is about how this Sony and other managed to do so well in the industry and grow since it first started. It contents the management of Sony Corporation. It also has the various types of models which tell us which stage the electronic industry is in whether its in the introduction, growth, maturity or decline stage. It also indicates what are the factors needed for the company to be successful and competitive. The analysis of the strengths, weaknesses, opportunities and threats of Sony are also stated. The usefulness of all the different types of models are also written in this assignment.

In this assignment, I have also developed some strategic options for Sony so that it can gain competitive advantage over its competitors and increase its revenue after using these strategic options. I have also written down some strategies which Sony can use to prepare and do well in the future. Therefore, this assignment contains a lot of useful strategic options and planning which Sony or other companies in the industry can use to gain competitive advantages and be successful in the future.

(277 words) University of Bradford / MDIS
Applied Strategic Management
Project Outline

Name: Low Jun Tuan Victor

Student Number: 08029202

Batch Number: BBMD2 0829A

Selected Company: Sony Corporation

Brief of Company

Sony is one of the leading manufacturers of electronic devices such as video game consoles, computers, cameras and a lot of other electronic products to the consumers. Sony Corporation has grown a lot since it was first established and has become a leader in the electronic market.

Reasons for selecting Sony Corporation

The reason why I choose Sony Corporation is because it...
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