Strategic Management : Sabmiller

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Strategic Management Project: Module 1
You are part of an existing organisation. You may complete the project in your organisation. You are also allowed to choose another company.

By using the internet and the library, students should be able to track down a great deal of information about their companies. Many libraries now have electronic data search facilities. These enable students to identify any article that has been written in the business press about the company of their choice within the last few years.

Students will also want to collect full financial information on the company that they pick. Again, this can be accessed from electronic databases.

Once students have chosen a company for this project, they should obtain information about its history, its mission and major goals, its internal strengths and weaknesses, and the opportunities and threats that it faces in its environment. They should also obtain information about its CEO.

Strategic management project: Module 2

This module deals with the relationships that your company has with its major stakeholder groups. With the information you have at your disposal, perform the following tasks and answer the following questions:

1.Find out whether your company has a formal mission statement. Does this statement define the business, identify major goals and articulate the corporate philosophy? 2.(a) If your company lacks a mission statement, what do you think its mission statement should be? (b) If your company has a mission statement, do you perceive it as appropriate, given the material discussed in this chapter? 3.Identify the main stakeholder groups in your company. What claims do they place on the company? How is the company trying to satisfy those claims? 4.Evaluate the performance of the chief executive officer of your company from the perspective of (a) shareholders, (b) employees, (c) customers and (d) suppliers. What does this evaluation tell you about the ability of the chief executive officer and the priorities to which he or she is committed? 5.Try to establish whether the governance mechanisms that operate in your company do a good job of aligning the interests of top managers with those of stockholders. 6.Pick a major strategic decision made by your company in recent years and consider the ethical implications of that decision. In the light of your review, do you think that the company acted correctly?

Strategic management project: Module 3

This module requires you to analyse the industry environment in which your company is based. Using the information you have at your disposal, perform the following tasks and answer the following questions:

1.Apply the five forces model to the industry in which your company is based. What does this model tell you about the nature of competition in the industry?

13.Identify any strategic groups that may exist in the industry. How does the intensity of competition differ across the strategic groups you have identified? 14.How dynamic is the industry in which your company is based? Is there any evidence that innovation is reshaping competition or has done so in the recent past? 15.In what stage of its life cycle is the industry in which your company is based? What are the implications of this stage for the intensity of competition, both now and in the future? 16.Is your company based in an industry that is becoming more global? If so, what are the implications of this change for competitive intensity? 17.Analyse the impact of national context as it pertains to the industry in which your company is based. Does national context help or hinder your company in achieving a competitive advantage in the global marketplace? Strategic management project: Module 4

This module deals with the competitive position of your company. With the information you have at your disposal, perform the following tasks and answer the following questions:

1.Identify whether your company...
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