The Rational Planning Process
In Hill, Jones and Galvin (2004) it says that traditional definitions of strategy stress that an organisation's strategy is the outcome of a rational planning process. It is essential that, before we begin, we should provide a short description of the existing basic rational model. It consists of the overall traditional conception that major decisions in regards to strategy are undertaken by top management with goals being formulated, analyses being undertaken, strategies being chosen for the different functional levels within the organization, and finally the methods by which these strategies would be implemented within the organization. In other words, this is generally done with the implicit belief that the top management of the company is able to appraise and analyse the internal and external environment around them, the company's performance, and come up with a strategy with the greatest... [continues]
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