Strategic Management Practice and Theory of Uniliver Bangladesh Ltd.

Topics: Strategic management, Brand, Unilever Pages: 22 (6570 words) Published: January 2, 2013
Strategic Management practice and theory of Uniliver Bangladesh Ltd.

Course title: Strategic Management
Course code: MGT506

Date of Submission: 10th May, 2012

10th May, 2012.
Md. Azizul Haque
Course Instructor

Subject: Submission of Assignment.

Dear Sir,
I am highly pleased to submit my report on “Strategic Management practice and theory of Uniliver Bangladesh LTD.” In preparing this assignment I have tried my level best to accumulate relevant information from all the available sources. I made sincere efforts to study related materials, documents, Monthly Review and Annual Report of the Uniliver Bangladesh Limited. In preparing this assignment, I have tried my best to make this report as comprehensive and informative as possible within the time allowed. It is a complete one and sincerely looks forward to any possible correction. I am very much glad that you have given me the opportunity to prepare this Assignment for you and hope that this assignment will meet the standards of your judgment. Any limitations in my report will subject to your kind of full consideration.

Thanking You

Executive Summary

Unilever Bangladesh Ltd is one of the world’s most successful fast moving consumer goods manufacturing companies with local manufacturing facilities, reporting to regional business groups for innovation and business results. This report was formulated based on a strategic management practice of Unilever Bangladesh that helps the company to run their business more appropriately. By this strategic management theory or practice the company has able to determine their goal which matches the duly considered expectations of the stakeholders and work out a feasible strategy to achieve that goal. In order to identify the critical factors that affect the company performance, a internal analysis to identify the strengths and weaknesses and also a external analysis was carried to identify the opportunities and threats. In the third section reasons for Unilever’s downturn in 2004 was evaluated. This was evaluated using information about financial and other performance characteristics and also by using strategic management theories and strategies. The strategic moves of Unilever and Proctor and Gamble were identified in order to identify the best company which has the most effective strategic approach. Motives behind Proctor and Gamble’s acquisition of Gillette were discussed to identify the short-term and long-term benefits. And also the future of Unilever was evaluated to give several recommendations about the effectiveness of the courses of action of the company.

Serial No.ParticularsPage No.
1.1 Objective of the study
1.3 Methodology
2Overview Of the Company
2.2Uniliver Bangladesh
3Strategic Planning
3.1Strategic Business Unit
3.2Social Responsibility
4Porters five forces model
5External Environmental Analysis
6Hierarchy Level of Strategy
7Internal Environmental Analysis
9Strategy Evaluation
10SWAT Analysis

1. Introduction

Unilever was incorporated in late 1930s as a simple merger of soap and margarine. However as a result of business success today Unilever operates in over hundred countries with more than 174000 employees under its management. Also the success has helped the company to have a strong brand portfolio of over 400 brands with two global divisions namely Foods and Home & Personal which comes under FMCG industry. The main success factor of the company is that, Unilever’s constant focus on innovative product developments.

1.1 Objective of the Study
I have prepared this report based on two purposes. That are- Primary Objective:
The assignment aims to provide...
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