Strategic Management Paper on Maybank Philippines Inc.

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  • Topic: Bank, Retail banking, Commercial bank
  • Pages : 29 (8573 words )
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  • Published : December 10, 2012
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De La Salle University- Manila RVR- College of Business

Maybank Philippines Incorporated

A Strategic Management Paper Submitted to: Mr. Real So In partial fulfillment for the requirements in Strategic Management Submitted by: ABES, Charmaine Acosta FERRER, Johansen Zacarias HUANG, Christine Dina Co MARTINEZ, Alexis Aurea Ortiz NOA, Monique Camille Zapatero

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Table of Contents
I. II. 1. 2. INTRODUCTION...................................................................................................... 3 EXTERNAL ENVIRONMENT ANALYSIS ................................................................ 4 DEFINITION OF INDUSTRY.............................................................................. 4 MACRO-ENVIRONMENTAL ANALYSIS ........................................................... 5 2.1 Political - Legal ................................................................................................... 5 2.2 Economic ........................................................................................................... 6 2.3 Socio-Cultural..................................................................................................... 6 2.4 Technological ..................................................................................................... 7 2.5 Ecological ........................................................................................................... 8 3. PRESENT TASK ENVIRONMENT ANALYSIS .................................................. 8 3.1 Threat of New Entrants ...................................................................................... 8 3.2 Threat of Substitutes .......................................................................................... 9 3.3 Bargaining Power of Buyers ............................................................................. 10 3.4 Bargaining Powers of Suppliers ....................................................................... 10 3.5 Intensity of Rivalry among Competitors ............................................................ 11 III. 1. INTERNAL ENVIRONMENT ANALYSIS ............................................................. 12 SWOT Analysis ................................................................................................ 12 1.1 Strengths .......................................................................................................... 12 1.2 Weaknesses..................................................................................................... 12 1.3 Opportunities .................................................................................................... 12 1.4 Threats ............................................................................................................. 12 2. Value Chain Analysis ....................................................................................... 13 2.1 Primary Activities .............................................................................................. 13 2.2 Supporting Activities ......................................................................................... 16 IV. V. VI. VII. IX. X. STRATEGIC MAP ............................................................................................... 18 FINANCIAL ANALYSIS ....................................................................................... 20 EXTERNAL FACTOR EVALUATION (EFE) MATRIX ......................................... 21 INTERNAL FACTOR EVALUATION (IFE) MATRIX ............................................ 24 SWOT MATRIX ................................................................................................... 27 EVALUATION OF PRESENT CORPORATE STRATEGIES............................... 29 2

VIII. COMPETITIVE PROFILE MATRIX (CPM) .......................................................... 26

BIBLIOGRAPHY ........................................................................................................... 32

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