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strategic management of hk disneyland

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strategic management of hk disneyland
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1. Introduction……………………………………………………………….
P.03

2. Company Profile………………………………………………………….
P.03
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P.04

3. SWOT Analysis…………………………………………………………...
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P.08
3.1 Strengths………………………………………………………………
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P.05
3.2 Weaknesses……………………………………………………………
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3.3 Opportunities………………………………………………………….
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P.08
3.4 Threats………………………………………………………………...
P.08

4. Identify & analysis on the competitive advantages of the company……...
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4.1 Uniqueness……………………………………………………………
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4.2 Value…………………………………………………………………..
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5. Corporate strategy currently using – Growth Strategies………………….
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5.1 Concentration…………………………………………………………
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5.2 Vertical Integration…………………………………………………...
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5.3 Unrelated Diversification……………………………………………..
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6. The reason behind the adoption of the corporate strategy………………..
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6.1 Strengths………………………………………………………………
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P.21
6.2 Weaknesses……………………………………………………………
P.21
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P.23
6.3 Opportunities………………………………………………………….
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6.4 Threats………………………………………………………………...
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7. Recommendations & Rationales………………………………………….
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8. Conclusion………………………………………………………………..
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9. References………………………………………………………………...
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1. Introduction
After doing the discussion, we decided to choose Hong Kong Disneyland as the company of this project. By studying the information about Hong Kong Disneyland, this paper examines the SWOT Analysis, characteristics of competitive advantages, corporate strategy, the reasons behind the corporate strategy. After analyzing the above aspects, we listed out some recommendations to Hong Kong Disneyland on its corporate strategy. The details are as follows:

2. Company Profile
Hong Kong Disneyland is located on reclaimed land in Penny 's Bay, Lantau Island. The park opened to


References: Website Hong Kong Disneyland (2013), http://park.hongkongdisneyland.com/hkdl/zh_HK/home/home?name=HomePage
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