Strategic Management of Agribank

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  • Topic: Bank, Strategic management, Vietnam
  • Pages : 12 (4198 words )
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  • Published : November 29, 2012
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HANOI UNIVERSITY
FACULTY OF MANAGEMENT AND TOURISM
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*INTRODUCTION TO MANAGEMENT*
A REPORT ON
THE STRATEGIC MANAGEMENT OF AGRIBANK

* Tutor: Nguyễn Thị Thu Hằng
* Group 3:
*
* Hà Kiều Anh <1104040001>
* Hoàng Đặng Hiền Lương<1104040056>
* Nguyễn Ngọc Minh<1104040060>
* Nguyễn Thành Đạt<1104040014>
*
* Class: 1TC-11
* Tutorial: 1

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Hanoi, November 28, 2012

ABSTRACT

In the present age, big cities in Viet Nam are growing at a rapid pace, especially in the economics, as a result many banks are established including Bank of Agriculture and Rural Development of Vietnam. Founded on 26/03/1988, Agribank has always played the leading role in Vietnam’s economic development with 1034 correspondent banks in 95 countries and territories (since 12/2009). In the new period, Agribank constantly improve their competitiveness to maintain the number one position of commercial banks and the dominant role in agricultural and rural financial market, serving farmers, agriculture and rural areas. To become the member of Group Finance and Banking in the country, Agribank’s strategy is associated with the sustainable development of customers, banking, partners and communities. Based on the data obtained from a small-scale interview carried out within Agribank’s employees and reviewed literature, our project’s team analyze Agribank’s strategic management. Another key point of this report is providing recommendations to improve its effectiveness and efficiency. It is hoped that this empirical report can bring the readers with a more detailed look at the Agribank’s strategic Management.

TABLE OF CONTENT

Abstract……………………………………………………1 I. Executive summary…………………………………......3 II. Introduction of the company……………………………...3 III. Managerial function……………………………………..4 IV. Literature review……………………………………..5 V. Strategic management……………………………………..6

1. Step 1: identifying the bank’s goal……………….7
2. External Analysis………………………………7
3. Internal Analysis………………………………9 VI. Conclusion and recommendation……………………….12 References…………………………………………………….14

I. Executive summary
This report was commissioned to analyze, evaluate and also to give recommendation about the Strategic management of Bank of Agricultural and Rural Development of Vietnam.

The research draws attraction to AgriBank’s current missions and goals: focusing on renovating and developing banking technology in a modernization manner. Further investigations give a SWOT analysis about AgriBank and conclusions about their status are made: Internally, Agribank has quite a lot of strengths such as large number of gross capital, high prestige, modern facilities, as well as some weaknesses like bad financial capability and low operation effectiveness. Besides, externally, Agribank also has many opportunities: peaceful political status, economy recovery, the freshness of the domestic market, and has to deal with lots of threats from competitors, loss of well-qualified employees, or governmental policies.

After carefully evaluated, Recommendations are given:

• AgriBank should penetrate the market strategies to get higher performance by focusing its sources of human and facilities on Main market. • AgriBank should also expand the market strategy, which is to take advantage of its available products and services to enter a new market in order to expand market share, get more output and approach new potential customers.

II. Introduction of the company
Agribank is the largest bank in terms of fund resources, number of employees, assets, operation network and customer bases with reputation not only in local market but also international market. Agribank has always focused on the innovation and application of banking technology in favour of business administration and the development...
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