Strategic management is the art, science and craft of formulating, implementing and evaluating cross-functional decisions that will enable an organization to achieve its objectives. It is the process of specifying the organization's mission, vision and objectives, developing policies and plans, often in terms of projects and programs, which are designed to achieve these objectives and then allocating resources to implement the policies, and plans, projects and programs. Strategic management seeks to coordinate and integrate the activities of the various functional areas of a business in order to achieve organizational objectives. A balanced scorecard is often used to evaluate the overall performance of the business and its progress towards objectives (Wikipedia).
A. Origin of the Report
A report on the strategic management issues of SQUARE has been assigned by the course instructor of “Strategic Management (W601)”, Dr. A K M Saiful Majid as a partial requirement for the course. As per advice from the course instructor, this report has been prepared on “Strategic Management Issues of SQUARE”.
SQUARE is a Bangladeshi industrial conglomerate. The industries under this group include Textiles, Pharmaceuticals, Toiletries, Consumer products. Services provided by SQUARE include Health care (Hospitals), Information and Communication Technology. Visions of Square are to emphasize the quality of products, processes and services, leading to growth of the company imbued with good governance.
• To present an overview of SQUARE in terms of objective of inception, vision, mission and present market scenario.
• To analyze SQUARE’s external environment in terms of dominant economic factors, Porter’s five forces model of competition, key success factors and key driving forces in banking industry.
• To analyze the resources and competitive position of SQUARE.
• To find out the... [continues]
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