Strategic Management Business Case Study for Insight Magazine

Topics: Strategic management, Strategic planning, SWOT analysis Pages: 10 (3631 words) Published: April 27, 2010
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INSIGHT’s MISSION, VISION & PHILOSOPHY {draw:text-box} Insight is a local social magazine founded to satisfy different appeals in the Egyptian society. It are committed to face our challenges by embracing and creating change, through innovative solutions to extend the overall content distribution and marketing model to include websites, digital magazines, virtual events, and other new technologies to establish positive relations and credibility between the magazine and its readers. It is committed to providing an informal yet professional working environment that encourages and rewards creativity, teamwork and enthusiasm. Insight’s operation is environmentally friendly. {draw:text-box}

ENVIRONMENTAL SCANNING When setting the mission, Insight had to first understand the “big picture” of the environment, in which it is operating, and the opportunities and threats that lie within. Such understanding of the surrounding environment will enable us to take advantage of the opportunities that will come in our ways and minimize the threats that will face us along the way The Big Picture (PEST ANALYSIS) PEST Analysis helps understanding the "big picture" of the Political, Economic, Socio-Cultural and Technological environment, it ensures that what we are aiming for in our mission is aligned positively with the powerful forces of change that are affecting the press media. Political factor: Understanding the political environment in Egypt is almost the most important step in the scanning phase, the freedom of press in Egypt is not “as free” as it may seem because of the following: The political environment might not be stable within the next five years due to the presidential election which may negatively influence the market. Egypt's state security investigation apparatus empowered to interfere in almost every area of public life under the state of emergency in force for the last 28 years which forms a barrier for writers to speak up their minds freely. On the other hand, there are some positive changes in the political environment such as the reform program that is a work in progress. Egypt has made substantial progress in developing its legal, tax and investment infrastructure, over the past five years; Egypt has passed, amended and admitted over 15 legislative pieces one of which was the reform of the country's presidential election law, paving the way for multi-candidate polls in the upcoming presidential elections. Economical factor: The financial crisis and the recession which has recently struck the world all over definitely had an impact on the Egyptian job market in many versatile ways such as: The downfall of the western economy forced the expatriates working abroad consider twice before asking for a high salary, this made the hiring of foreign calibers easier and resulted in the layoffs of many local employees and the increase of unemployment and job market instability. Unemployment in the Egyptian society has aggressively increased during the last five years affecting indirectly the press industry. Many organizations started to adopt the policy of cost cutting and benefit minimization; this as well had the same effect as the precedent point resulting in unemployment and instability. The worsening state of the global economy makes 2009 a "horror show" for advertising-dependent newspaper and television companies, with some analysts predicting that businesses may have to wait until 2011 to see positive ad growth. It must be noted as well that the Egyptian economy has been gaining, thanks to the wide-ranging amendments & reforms that the country began implementing in 2004 and due to such amendments and administration of many legislative pieces the economy is expected to grow by about...
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