Strategy Analysis -Asustek
Course: Strategic Management Prof. Dr. Kai-Uwe Wellner
University of Applied Science, Augsburg
Chang Ya Chen tiffanychangyachen@gmail.com 2011.05.28
Content
Preface ................................................................................................................................ 5 1. 2. The history of the name Asus .................................................................................... 5 Operation Strategy...................................................................................................... 6 2.1 Human recourses ................................................................................................. 6 2.2 The Lion theory..................................................................................................... 7 2.3 The Leopard theory .............................................................................................. 8 2.4 The Snake Theory ................................................................................................ 8 2.5 The Penguin Theory ............................................................................................. 8 3. Asus SWOT analysis .................................................................................................. 8 3.1 Strength: Highly skilled engineers、Highly connected upper stream and
downward stream. ...................................................................................................... 8 3.2 3.3 3.4 4. Weakness: Notebooks are low margin profit product ................................. 9 Opportunity: BRICS raising countries with notebooks market potential ... 9 Threat: competitiveness of IC industry ........................................................ 9
Asustek BCG matrix ................................................................................................... 9 4.1 Cash cow: Motherboard... [continues]
Course: Strategic Management Prof. Dr. Kai-Uwe Wellner
University of Applied Science, Augsburg
Chang Ya Chen tiffanychangyachen@gmail.com 2011.05.28
Content
Preface ................................................................................................................................ 5 1. 2. The history of the name Asus .................................................................................... 5 Operation Strategy...................................................................................................... 6 2.1 Human recourses ................................................................................................. 6 2.2 The Lion theory..................................................................................................... 7 2.3 The Leopard theory .............................................................................................. 8 2.4 The Snake Theory ................................................................................................ 8 2.5 The Penguin Theory ............................................................................................. 8 3. Asus SWOT analysis .................................................................................................. 8 3.1 Strength: Highly skilled engineers、Highly connected upper stream and
downward stream. ...................................................................................................... 8 3.2 3.3 3.4 4. Weakness: Notebooks are low margin profit product ................................. 9 Opportunity: BRICS raising countries with notebooks market potential ... 9 Threat: competitiveness of IC industry ........................................................ 9
Asustek BCG matrix ................................................................................................... 9 4.1 Cash cow: Motherboard... [continues]
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