Strategic Management

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Introduction

This is a 2,000 word individual assignment which covers the following learning outcomes: • Apply knowledge and skills in relation to the key aspects of the strategic management process. • Compare different theories and perspectives of strategic management and use and appraise them appropriately.

|Content |Page | |Introduction |1 | |Instructions for the Assignment |2 | |Assignment Guidelines |3 | |Assignment Structure |4 | |Performance Criteria |5 |

To complete this assignment, you are required to select one of the articles listed below. The titles of the articles are as follows:

Kwaku Ahenkora, Ofosuhene Peasah (2011). “Crafting Strategies that measure up”. International journal of Business Management, 2011

Le Merle M (2011). “How to prepare for a Black Swan” Strategy-Business August 2011

Kandybin, Genevo (2011), Big Pharma’s Uncertain future, Strategy-Business November 2011 Instructions for the assignment

This is an individual assignment whereby your task is to prepare a comprehensive academic essay based on the article chosen:

a) Evaluate the nature of the strategic issue – 20%
b) Evaluate using published models and frameworks the article you have chosen—that is, what specific conditions enabled or encouraged it or any other strategic issues you want to discuss– 40% c) Recommend steps or conclude based on your evaluation.– 40%

Attention will be paid to:
• Critical evaluation and discussion. Issues will be dealt with deeper and on an analytical plane, based on good research - with industry examples, data projections and commentaries. • Balanced researched materials. Appropriate and different sources which must include sufficient academic research, not just secondary research from URLs or Wikipedia. • Proper referencing and citation. Harvard Referencing is a must. Citation must include, apart from the normal details, the page number of the where issue for discussion has been taken from.

Assignment guidelines

For words in excess of 2,000 words the penalties are as follows:

The penalties will be as follows:
Up to 10% excess words:no penalty
11-20% excess words:- 5% penalty
21-30% excess words:-10% penalty
31% plus excess words: cannot achieve more than a pass grade (50%).

Guidelines:

A written essay must be compiled in a suitable format that must incorporate the following:

• A clear and concise outline of the practical strategic management issues; • Generation of conclusions that draw upon both theoretical and practical aspects; • Use of appropriate terminology that will indicate a thorough understanding of strategic management concepts; • Suitable referencing of the materials used to support arguments put forward that will indicate competence in the academic issues discussed; • Evidence to suggest a more in-depth understanding of the marketing concepts being reviewed and their practical applications; • Written content and structure that will demonstrate practical benefits being derived from the module, reading lists and research required for the assignment; • A wide range of contemporary sources used and cited (a minimum of 5 and not before 1999 onwards).

Mark Distribution for assignment
The mark allocation for the assignment will be as follows:
▪ 40% of the mark will be...
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