Preview

Strategic Management

Powerful Essays
Open Document
Open Document
2626 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Strategic Management
Strategic Management

Content:
1. Background of Qantas
2. Analysis of Qantas
External analysis
a. What industry is it?
b. General environment analysis
c. The industry environment
d. Competitive environment
e. You now have material about opportunities
Internal analysis
f. The firm’s resources, tangible and intangible
g. Capabilities identification
h. Core competency analysis
i. Value chain analysis
j. Weakness
k. Pulling it together
l. Current strategies
3. Recommendation & Strategies
4. Conclusion
5. Reference
6. Appendix

Background of Qantas Qantas is a flag carrier airline in Australia which established in Winton, Queensland since November 1920 and the second oldest airlines in the world. Nowadays, Qantas developed an international airway while it commences both domestic routes and international routes. Qantas provide both of economy and differentiation service for passengers. There are five flight attenders routes for instance, Internal from Australia, Internal from New Zealand, international from the UK, domestic within Australia and regional Australia. According to the report called ‘The world’s Top Airlines- ranking 1 to 20’, it shows that Qantas Airways ranked 15 around the world. Qantas is the group of top airlines of the world. Qantas Airways always win prizes such as the best airline in Australia/Pacific in 2011& 2012, world’s best airline first class, economy class and premium class in 2012 etc. (The World Airline Awards, 2013)
Analysis of Qantas
External analysis
a. What industry is it? Aviation industry is one of the core industries around the world and countries. It is the transportation hub which carries goods and passengers from the country to another country. Airlines carry large amount of products and goods which supplying around the world such as medical, beverage and products. On the other hand, airlines are the main middle man between export companies and import companies. As the



References: 1. Hanson, D., Hitt, M.A., Ireland, R.D., & Hoskisson, R.E. (2014). Strategic management: Competitiveness and globalization (5th Asia-Pacific Edition). South Melbourne: Cengage Learning Australia. ISBN: 9780170227643 (paperback) 2 3. Conjecture Corporation. (2014). What Is the Aviation Industry?. Retrieved September 15, 2014, from http://m.wisegeek.com/what-is-the-aviation-industry.htm 4 5. global-rates.com. (2014). Inflation - summary of current international inflation figures. Retrieved September 15, 2014, from http://www.global-rates.com/economic-indicators/inflation/inflation.aspx 6 7. Katers, N. (2014). How to Start an Airline Company. Retrieved September 15, 2014, from http://www.ehow.com/how_5017720_start-airline-company.html 8 9. Qantas Airways Limited. (2014). Qantas. Retrieved September 15, 2014, from http://www.qantas.com.au/mobile-travel/airlines/home/global/en 10

You May Also Find These Documents Helpful

  • Powerful Essays

    There are only two major airlines in the Australian domestic aviation market, Qantas and Virgin Blue. Qantas has introduced a subsidiary, Jetstar, to compete directly with Virgin Blue in the ‘low cost carrier’ market and Qantas still hold the majority of the market share with 65%. Virgin Blue continues to increase their presence in the market holding the remaining 35%.…

    • 2938 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    Aussie Air is currently the dominant form of air transportation in Australia. It used to be operated by the government, but now is a public company as of the 1990s. The airline is also in the process of becoming a force in the international market of air transportation as well.…

    • 3829 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Qantas Business Report

    • 1721 Words
    • 7 Pages

    Established in 1920, Qantas is the world's 11th largest airline and the 2nd oldest. It was founded in the Queensland outback as the Queensland and Northern territory Aerial Service (QANTAS) Limited, by pioneer aviators Hudson Fysh, Paul McGinness and Fergus McMaster. Qantas was a former government owned business; it did not view profits or efficiency as its prime goal. In 1993 a 25% stake was sold to British Airways. Qantas was privatised in 1995 and has had to adopt management practices to overcome both internal and external influences and had to change its narrow-minded culture. Although Qantas is primarily a passenger airline, air freight is also an integral part of its core business. Other Qantas operations include catering, tourism and E-commerce devoted to transport and air travel.…

    • 1721 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Qantas Report

    • 6464 Words
    • 26 Pages

    Over the next 5 years Qantas aims to hedge fuel prices and use more efficient aircraft to limit further fuel costs improve employee/employer relationships by reducing the number of employment relations disputes and retain corporate market share by enhancing facilities and lounges to appeal to corporate travellers.…

    • 6464 Words
    • 26 Pages
    Powerful Essays
  • Best Essays

    Qantas Report

    • 3495 Words
    • 14 Pages

    Qantas, Australia’s largest domestic and international airline service, has grown immensely since its formation in 1922 and has dominated the Australian domestic aviation industry for years. However, a recent dispute between the unions and management lead to the grounding of all Qantas flights causing the company to suffer both financially as well as in terms of their reputation and reliability for customers.…

    • 3495 Words
    • 14 Pages
    Best Essays
  • Satisfactory Essays

    Qantas 5 Forces

    • 291 Words
    • 2 Pages

    The aircraft suppliers for Qantas are the only two largest aircraft manufacturers: Boeing and Airbus. Fuel will be supplied by companies like Shell and BP. For the IT sector, companies such as IBM and NCR handle the operations, automations and logistic systems. Hotels and catering service are also provided to the customers as well as crew members in different destination of its operations. Qantas need to maintain a fairly good communication with its suppliers to achieve the competitive edge.…

    • 291 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Qantas Case Study

    • 5987 Words
    • 24 Pages

    The report features both an external and internal analysis of Qantas, the current strategies employed by Qantas, followed by the author’s strategy recommendations for Qantas based on the internal and external analysis and in doing so provides an answer of yes to the question posed at the end of the Qantas Case Study;…

    • 5987 Words
    • 24 Pages
    Powerful Essays
  • Powerful Essays

    Qantas Case Study

    • 1403 Words
    • 6 Pages

    Qantas is an Australian icon. Australia’s national airline has enjoyed a long history as a profitable business, a respected brand name and has a deserved reputation for safe and reliable travel. For a small country of 22 million people, the Australian domestic airline industry is significant. The high level of urbanization of Australia’s population, the long distances between major urban centres, the lack of high speed trains and the importance of Australia’s tourism industry all spurred growth in air travel in Australia. Qantas has always been the dominant player in the industry.…

    • 1403 Words
    • 6 Pages
    Powerful Essays
  • Best Essays

    Qantas strategies Analysis

    • 4518 Words
    • 17 Pages

    The report has discussesd and appliesd theoretical concepts and principles of strategic management into analyzing the environment context where to Qantas Airways Limited operates.…

    • 4518 Words
    • 17 Pages
    Best Essays
  • Best Essays

    Qantas was founded in Queensland on 1920 as Queensland and Northern Territorial Aerial Services Limited. In the last 16 years, some of the changes occurred in airline industry affect this yields which could identified as the collapse of Ansett group, the absorption of Impulse Airlines into Qantas and so on. Moreover, the deregulation continued in Australia due to the establishment of ‘Open skies” agreement between Australia and New Zealand. Based on this situation, related to the turbulent industry, it is difficult for firms to control the profits. Qantas and Virgin Blue are two big players which has the most part of the market share. Since 2001, the competition becomes more seriously because of the government tightened security…

    • 2161 Words
    • 9 Pages
    Best Essays
  • Good Essays

    Airline Industry Overview

    • 1521 Words
    • 7 Pages

    Industry, A. (n.d.). The airline industry and current challenges. Retrieved March 26, 2005, from http://spacestation.mit.edu/airlines/the-airline-industry/the-airline-industry.htm…

    • 1521 Words
    • 7 Pages
    Good Essays
  • Satisfactory Essays

    The QANTAS is the second oldest airline after Dutch based KLM and was founded in 1920 in the Queensland as Queensland and Northern Territory Aerial Service Limited. It has build a reputation for excellence in safety, customer service, engineering and maintenance and operational reliability with these factors Qantas has grown to become Australia’s largest domestic and international airline with approximately37,000 staff and a network that covers around 135 countries with over 600 destinations around the world . Today, Qantas is widely regarded as the world's leading long distance airline and one of the strongest brands in Australia. (http://www.fratfiles.com/essays/128861.html?link=opp_read_sponsore). Qantas is one of the most successful airlines…

    • 303 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    In this essay, we generally investigated Qantas Airways Limited, which is the largest airline in Australia mainly though historical data from the aspects of valuation and sensitivity analysis.…

    • 3525 Words
    • 15 Pages
    Powerful Essays
  • Best Essays

    Falconry

    • 1880 Words
    • 8 Pages

    “What is Falconry?” Ohio Falconry Association. Ohio Falconry Association, 2001. Web. 29 Apr. 2012. <http:/‌www.ohiofalconry.org/‌whatis.html>.…

    • 1880 Words
    • 8 Pages
    Best Essays
  • Satisfactory Essays

    1. Kaneka Corporation – Company Profile, SWOT & Financial Report Kaneka Corporation TABLE OF CONTENTS 1 Kaneka Corporation - Key Employees ............................................................................................................7 2 Kaneka Corporation - Major Products and Services .................................................................................. 8 3 Kaneka Corporation - History .................................................................................................................... 10 4 Kaneka Corporation - Company Statement .............................................................................................. 13 5…

    • 11058 Words
    • 92 Pages
    Satisfactory Essays