Strategic Management

PRINCIPLES OF STRATEGIC MANAGEMENT

Acknowledgements and Dedication

I wish to record my great debt to my wife Barbara and son James, who have given me their unstinting support during the writing of this book. I acknowledge with grateful thanks the assistance of the following:
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Ian Smith - Senior Process Engineer and Six Sigma Master Black Belt, Huntsman Tioxide Ltd, UK. Justin Roe - Process Engineer and Six Sigma Master Black Belt, Huntsman Tioxide Ltd, UK. Terry Collins - Director of Neighbourhood Services, City of York, UK. Britta Steinriede and Sybille Weber of the University of Applied Sciences, Bielefeld, Germany. Christine Woolway, who read the book’s initial typescript.

I wish to thank Marion Fisher who prepared the final manuscript of this book. It has been a pleasure to work with her on this project. Finally, I must acknowledge the great wisdom, encouragement, and care of Gareth Vincenti during very difficult and demanding times for myself and my family.

Principles of Strategic Management
Third Edition

TONY MORDEN University of Teeside, UK

© Tony Morden 2007 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without the prior permission of the publisher. Tony Morden has asserted his right under the Copyright, Designs and Patents Act, 1988, to be identified as the author of this work. Published by Ashgate Publishing Limited Gower House Croft Road Aldershot Hampshire GU11 3HR England Ashgate Publishing Company Suite 420 101 Cherry Street Burlington, VT 05401-4405 USA

Ashgate website: http://www.ashgate.com British Library Cataloguing in Publication Data Morden, Tony, 1946Principles of strategic management. - (Innovative business textbooks) 1. Strategic planning I. Title 658.4'012 Library of Congress Cataloging-in-Publication Data Morden, Tony, 1946Principles of strategic... [continues]

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