Strategic Management

TRAINER MANUAL Integrated Strategic Management

Prepared by:
Mrs. Swati Bhandari Lecturer New Horizon Leadership Institute Bangalore

I. COURSE OVERVIEW
Strategic or institutional management is the conduct of drafting, implementing and evaluating cross-functional decisions that will enable an organization to achieve its longterm objectives. It is the process of specifying the organization's mission, vision and objectives, developing policies and plans, often in terms of projects and programs, which are designed to achieve these objectives and then allocating resources to implement the policies and plans, projects and programs. Strategic management has always been an essential part of an organization. In today’s scenario, where global competition is existent and everything is uncertain, survival of any company depends mainly upon the strategies that it adopts.

Considering this need and importance of quality, the course is designed to provide a theoretical and practical exposure to the students. The course will enable the students to know about different strategies that they can apply in different situations in their respective organizations. The course is structured in seven parts giving knowledge about the different levels of strategies, strategic formulation process, SWOT analysis, strategic implementation and strategic evaluation.

II. COURSE OBJECTIVE
To formulate strategies for an organization. To be able to carry out strategic audit in an organization. To understand the strategic management process from an integrated and holistic view.

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III. COURSE STRUCTURE
1. Introduction to strategic management process
Strategy and its characteristics Strategic Management Strategic Management Model Mission, Vision, Objectives Need and Challenges Role of Board of Directors and Top Management

2. External Environment
External Audit External Environment Analysis – Scanning, Monitoring, Forecasting, Assessing Analysis of General Environment –... [continues]

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