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strategic management

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  • September 23, 2013
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INTEGRATED CASE STUDY -- SAMPLE PLAN FOR THE REPORT
CHAPTER
TITLE

EXECUTIVE
SUMMARY

INDICATIVE CONTENT

An Overview of the Case Context, Purpose of the Report, the Approach taken, the Findings and Outcomes Expected from the proposals made.

PAGES
A4

WORD
COUNT
GUIDE

2-3

300 - 500

This is precis of the full case report.

Page

1

CHAPTER





TITLE

INDICATIVE CONTENT

PAGES
A4

WORD
COUNT
GUIDE

THE CASE STUDY
BRIEF

This is to state the specific terms of reference, the
approach taken to planning the analysis, the
boundaries to the scope of work.

2-3

600 - 1000

THE INTRODUCTION

This sets the scene for the report, outlines the
content of each section and then makes actionable
assumptions. Relevant models and sources used
should be stated & justified and be appropriately
referenced. Time horizons should be explained for
the work undertaken for the company specified in
the case.

2-3

600 - 1000

Page

2

CHAPTER



TITLE

PROBLEM OR
OPPORTUNITY
STATEMENT AND
ANALYSIS PLAN

INDICATIVE CONTENT



The Problem and/or Opportunity situation
should be outlined as the core challenge(s) to
be addressed.



1000 1500

State the Core Concepts to be applied.



3-5

Analysis Tools should be identified to follow
through from the plan for analysis outlined in
the Case Study Brief.



WORD
COUNT
GUIDE

Relevant Research Questions and Objectives
should lay the foundation for Data Sources and
Data Collection Methods which should
explained and justified.



PAGES
A4

Academic Referencing should be used as
appropriate.

Page

3

CHAPTER



TITLE

ANALYSIS &
FINDINGS

INDICATIVE CONTENT



This chapter should demonstrate actual
application of models and techniques as
previously outlined. Relevant sources of data
should be used to address the case scenario(s).



15 - 20

3500 4500

Key Findings must be clearly...