strategic management
INTEGRATED CASE STUDY -- SAMPLE PLAN FOR THE REPORT
CHAPTER
TITLE
EXECUTIVE
SUMMARY
INDICATIVE CONTENT
An Overview of the Case Context, Purpose of the Report, the Approach taken, the Findings and Outcomes Expected from the proposals made.
PAGES
A4
WORD
COUNT
GUIDE
2-3
300 - 500
This is precis of the full case report.
Page
1
CHAPTER
TITLE
INDICATIVE CONTENT
PAGES
A4
WORD
COUNT
GUIDE
THE CASE STUDY
BRIEF
This is to state the specific terms of reference, the approach taken to planning the analysis, the boundaries to the scope of work.
2-3
600 - 1000
THE INTRODUCTION
This sets the scene for the report, outlines the content of each section and then makes actionable assumptions. Relevant models and sources used should be stated & justified and be appropriately referenced. Time horizons should be explained for the work undertaken for the company specified in the case.
2-3
600 - 1000
Page
2
CHAPTER
TITLE
PROBLEM OR
OPPORTUNITY
STATEMENT AND
ANALYSIS PLAN
INDICATIVE CONTENT
•
The Problem and/or Opportunity situation should be outlined as the core challenge(s) to be addressed.
•
1000 1500
State the Core Concepts to be applied.
•
3-5
Analysis Tools should be identified to follow through from the plan for analysis outlined in the Case Study Brief.
•
WORD
COUNT
GUIDE
Relevant Research Questions and Objectives should lay the foundation for Data Sources and
Data Collection Methods which should explained and justified.
•
PAGES
A4
Academic Referencing should be used as appropriate. Page
3
CHAPTER
TITLE
ANALYSIS &
FINDINGS
INDICATIVE CONTENT
•
This chapter should demonstrate actual application of models and techniques as previously outlined. Relevant sources of data should be used to address the case scenario(s).
•
15 - 20
3500 4500
Key Findings must be clearly
CHAPTER
TITLE
EXECUTIVE
SUMMARY
INDICATIVE CONTENT
An Overview of the Case Context, Purpose of the Report, the Approach taken, the Findings and Outcomes Expected from the proposals made.
PAGES
A4
WORD
COUNT
GUIDE
2-3
300 - 500
This is precis of the full case report.
Page
1
CHAPTER
TITLE
INDICATIVE CONTENT
PAGES
A4
WORD
COUNT
GUIDE
THE CASE STUDY
BRIEF
This is to state the specific terms of reference, the approach taken to planning the analysis, the boundaries to the scope of work.
2-3
600 - 1000
THE INTRODUCTION
This sets the scene for the report, outlines the content of each section and then makes actionable assumptions. Relevant models and sources used should be stated & justified and be appropriately referenced. Time horizons should be explained for the work undertaken for the company specified in the case.
2-3
600 - 1000
Page
2
CHAPTER
TITLE
PROBLEM OR
OPPORTUNITY
STATEMENT AND
ANALYSIS PLAN
INDICATIVE CONTENT
•
The Problem and/or Opportunity situation should be outlined as the core challenge(s) to be addressed.
•
1000 1500
State the Core Concepts to be applied.
•
3-5
Analysis Tools should be identified to follow through from the plan for analysis outlined in the Case Study Brief.
•
WORD
COUNT
GUIDE
Relevant Research Questions and Objectives should lay the foundation for Data Sources and
Data Collection Methods which should explained and justified.
•
PAGES
A4
Academic Referencing should be used as appropriate. Page
3
CHAPTER
TITLE
ANALYSIS &
FINDINGS
INDICATIVE CONTENT
•
This chapter should demonstrate actual application of models and techniques as previously outlined. Relevant sources of data should be used to address the case scenario(s).
•
15 - 20
3500 4500
Key Findings must be clearly