Strategic Management

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Final Project
On
"Strategic Management of MCB
(Evaluation & Strategy Implementation)"

Report Submitted By

SARFARAZ AHMED(3118)
MANSOOR AHMED(51901)
JAVED BAIG(51643)
ASIF HUSSAIN(3116)

Report Submitted To
Dr. Hanif Mohammad
Subject: Strategic management
CID: 51914

College of Management Sciences

PAF KIET (City Campus)
Acknowledgement

We are deeply grateful to Almighty Allah for enabling us to accomplish this assignment.

Our sincere thanks to our instructor Dr. Hanif Mohammed, without his help and guidance this study would not have been possible.

Then; we would render great thanks to our friends who had directly and indirectly cooperated us throughout the period of our course.

With Regards

Sarfaraz Ahmed(3118)
Mansoor Ahmed(51901)
Javed Baig(51643)

Asif Hussain(3116)

Table Of Contents
Title Page01
Acknowledgement02
Table of Contents03
GENERAL INFORMATION (MCB)05
1. Introduction Of MCB05
2. Vision & Mission06
3. Corporate Profile07
4. Products & Services10
5. Comprehensive Strategic Management Model 11
6. Financial Highlights (MCB)12
i) Financial Ratios (2007)12
ii) Balance Sheet (2007)13
iii) Income Statement (2007)14
STRETEGIC EVALUATION15
Assessment Of Vision & Mission15
1. The Input Stage16
i) IFE Matrix16
ii) EFE Matrix18
iii) CPM Matrix20
2. The Matching Stage21
i) TOWS Analysis21
ii) Space Matrix22
iii) BCG Matrix23
iv) IE Matrix26
v) Grand Strategy Matrix27
3. The Decision Stage28
i) QSPM28
STRATEGY EVALUATION31
1. A Strategy Evaluation assessment Matrix31
2. A Strategy Evaluation Framework32
RECOMMENDATIONS33
REFERENCES34

GENERAL INFORMATION (MCB)
1. INTRODUCTION OF MCB
MCB is one of the leading banks of Pakistan with a deposit base of about Rs. 280 billion and total assets of around Rs.300 billion. Incorporated in 1947, MCB soon earned the reputation of a solid and conservative financial institution managed by expatriate executives.  In 1974, MCB was nationalized along with all other private sector banks.  This led to deterioration in the quality of the Bank’s loan portfolio and service quality.  Eventually, MCB was privatized in 1991.  During the last fifteen years, the Bank has concentrated on growth through improving service quality, investment in technology and people, utilizing its extensive branch network, developing a large and stable deposit base and managing its non-performing loans via improved risk management processes.

2. VISION & MISSION

VISION STATEMENT

Challenging and Changing the Way you Bank.

MISSION STATEMENT

MCB Bank’s team of committed professionals is dedicated to maintaining long term customer relationships through outstanding service and convenience.

OUR VALUES

Trust
We are the trustees of public funds and serve with integrity & commitment. Ethical behavior is of critical importance to us. We adopt full compliance with internal and external policies and procedures, operating within the legal framework.

Customer Focus
We continuously seek to exceed our customer’s expectations, forging and maintaining long term relationships.

Innovation

We strive to be the market leaders in innovative products and services offering customized financial solutions with flawless execution

Teamwork

The diversity of our people is our strength. We inspire and challenge each other – working together to achieve synergy

Achievement
Our people are our most valuable asset. We are committed to a result oriented culture. Our goals are clear and merit is the only criterion for reward

Social Responsibility

As responsible citizens we contribute to the social welfare of the community we live in

3. CORPORATE PROFILE

|Board of Directors...
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