Strategic Management

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MARKET DEVELOPMENT STRATEGY
Through the articles reviewed, the Domino's Pizza using a market development strategy to introduce products and services to a new place. This can be seen when the company is expanding fast food restaurant chain in Sabah, Sarawak and Peninsular East Coast before early 2014. The company, which already operates 100 stores, wants to enter the market that do not have a Domino shop as part of its strategy to double its outlets by 2017. The company is also planning to build a new facility to produce pizza ingredients that can supply an additional 150 of its restaurants. The company expands its eateries, they will still retain its takeaway concept.

DIVESTITURE STRATEGY
Through the articles under review, Khazanah Nasional Bhd has been announce that it will divest its 42.74% stake in Proton Holdings Bhd to DRB-Hicom Bhd via a conditional sale with a price consideration of RM5.50 per share or RM1.291 billion. The decision was made following due deliberation and detailed evaluation of various proposals to ensure that due process was observed, proper financial value was received and that the new shareholder would be able to bring the national auto maker to the next level of strategic growth in line with the aspirations of the industrial development of the national automotive sector. The proposed acquisition was expected to create business synergies and opportunities for DRB-Hicom group and Proton to augment the localization and local vendor programmers. DRB-Hicom would maintain its intention and interest to safeguard the national car company while at the same time encourage, facilitate, grow and enhance Malaysia’s national automotive industry, hence making Malaysia a preferred automotive hub capable of rival it our neighbors. The proposals were expected to contribute positively to the future earnings of the group since Proton was already income-generating.

MARKET PENETRATION STRATEGY
Through review articles, Malaysia’s traditional kopitiam...
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