Strategic Management

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UNIVERSITY OF MUMBAI
(INSTITUTE OF DISTANCE EDUCATION)

M.COM. PART – I

STRATEGIC MANAGEMENT

BY :
Prof. (Dr.) S. GOPINADHAN
M.Com., Ph.D.

Head, Dept. of Commerce- S.S. & L.S. Patkar College,
Goregaon (W), Mumbai.
Email: gopi4438@rediffmail.com
Recognised Post Graduate Lecturer since 1983

EDITED BY :
Prof. Ms MAYA SHIVAJI JAMINDAR
M.Com., B.Ed.

Lecturer, Dept. of Commerce- S.S. & L.S. Patkar College,
Goregaon (W), Mumbai.

2

RESTRUCTURED COURSE OF M.COM – PART - I IN COMMERCE
PAPER - I : STRATEGIC MANAGEMENT (COMPULSORY PAPER)

Objectives :
1. To introduce students to the subjects of Strategic Management. 2. To give them fair understanding of strategy formulation, implementation, monitoring and evaluation.
3. To familiarize students to corporate strategies, functional strategies and global strategies.
4. To develop capabilities of the students to analyze cases and develop strategic solutions.
SYLLABUS

Module 1

:

Introduction to business policy – their definitions, nature, scope,

significance, elements and processes.

Module 2

:

Introduction to strategic management – their definitions, nature, scope,

significance, elements and processes.

Module 3

: Strategic Formulation – Vision, Mission, Business Purpose, Objectives

and Goals.

Module 4

: Environmental Scan – Internal Environment and External Environment

& SWOT Analysis.

Module 5

: Formulating Strategic alternatives and Strategic choice

Module 6

: Strategic formulation – the input stage, matching stage and decision stage,

cultural aspect of strategic choice and functional strategies.

Module7

: H.R. Strategies, Marketing

Strategies, Making Strategic Choice.

Strategies, Financial Strategies, Operational

3

Module 8

: Matching the organizational structure with Strategies

Module 9

: Stages in Organizational Development and Strategy Structure, Restructuring

and Re-Engineering

Module 10

: Introduction to Corporate Level Strategies – modernization, integration,

diversification.

Module 11

: Introduction to Corporate Level Strategies - turn around, liquidation and

disinvestment.

Module 12

: Introduction to Corporate Level Strategies – mergers, takeovers,

joint ventures.

Module 13

: Strategy implementation – issues in implementation, project implementation

and control procedures, resource allocation.

Module 14

: Strategy Implementation – Resource allocation

Module 15

: Corporate ethos, culture and ethics, management of change.

Module 16

: Strategy Implementation – Management of change

Module 17

: Strategic Evaluation – monitoring and control of strategic formulation

and implementation

Module 18

: Techniques Of Evaluation And Control – Strategic Control And Operational

Control, Budgetary Control

Module 19

: Techniques Of Evaluation And Control – PERT / CPM, Variance Analysis,

Measuring Organizational Performance, Taking Corrective Action

4

Module 20

: Global issues in strategic management – the global challenges, strategies for

competing in global markets, local markets.
Module 21

: Export Strategies, Licence strategies, Franchising strategies.

Module 22

: Multi country organization global strategies, guidance for success as a global

competitor.
Module 23

: Applying the Strategic Management process through case study method – the

case preparation process, analyzing cases, reporting recommendations.

Suggested Readings / Books:
1. Strategic Mgt.
Fred R. David
Prentice Hall International
2. Business Policy & Strategic Mgt.
Dr. Azhar Kazmi - Tata McGraw Hill Publi. Col Ltd.
3. Strategic Mgt.
Beni Banerjee
4. Business Policy & Strategic Mgt.
Jauch Lawrence R & William Glueck
McGraw - Hill Book Co.
5. International Strategic Management (suggested for Global Strategies) R.M. Shivstava
Himalayan Publishing House.
6. Strategic Mgt. - a...
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