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Strategic Management

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  • Jan. 2013
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Executive Summary

The case discusses the organizational restructuring carried out by Sony Corporation. In the discussion we briefly walkthrough of the restructuring between 1994 and 2003 to give a historical view how restructuring come in place in 2005 that bringing up by Stringer. Strategy and outcome of the restructuring plan will be discussed and the progress of the improvement by implementing the 2005 restructuring is positive. In fiscal year 2007 and 2008 healthy financial has reported. This shows that the effort of 2005 restructuring plan is sufficient to improvement the company performance. But in late 2008 Sony face a drastic drop by looking into the financial report and Stringer has announced to have another restructuring in 2009. Sony has several restructuring and this shows that the sustainable level is low and the reputation and influences level for the young generation is weak comparing to Apple and Samsung which is now leading the industry. Suggest Sony to invest in green technology and come out with innovative products as the current young generation focus a lot in “go green” concept and it has become a trend in the market.

Table of Contents

Executive Summary1
Table of Contents2
1.Introduction3
1.1.Background3
1.2.Problem3
2.Restructuring and Strategy4
2.1.From 1994 to 20034
2.2.From 2005 to 20085
2.2.1.The Outcome of 2005 restructuring plan6
2.3.From 20097
2.3.1.The Outcome of 2009 restructuring plan8
3.Conclusion9
Reference10
Appendix12

1. Introduction

2.1. Background

Sony Corporation is also known as Sony, it is one of the most popular electronic companies worldwide. Sony is founded in Japan during World War II in 1946 by Masaru Ibuka and Akio Morita, original name was Tokyo Telecommunications Engineering Corporate and in 1958 it has officially changed the name to Sony Corporate. Sony started to expand their business by entering US market in 1960, eight years...