Strategic Management
Introduction
• Terms of reference: What is your report setting out to do (Strategic Fit Analysis of Starbucks – which business segment and country?)
• A very brief introduction to Starbucks (e.g. outline of history, current market position and strategy)
• A brief introduction to the country/market environment
Starbucks has 3 operating segments:
• The International segment (company-operated stores and licensed stores, and foodservice accounts primarily in Canada and the United Kingdom*)
• The United States segment (company-operated stores and licensed stores*)
• The Global Consumer Products Group segment (packaged coffee and tea, Starbucks VIA ® Ready Brew and other branded products sold worldwide through channels such as grocery stores, warehouse clubs and convenience stores, and US foodservice accounts*)
If you choose the International segment or the Global Consumer Products Group segment, we suggest you focus your analyses on a single country/region (e.g. UK, India, China, Europe, Scandinavia.
Task A (1): ANALYSIS OF STARBUCKS’ EXTERNAL ENVIRONMENT (Approximately 1000 words) Maximum of 30 marks
• Macro-environment (PESTEL: Essential)
• Optional: Any other models/analyses (e.g. scenarios)
• Micro-environment (Porter’s 5 Forces: Essential)
• Optional: Any other models/analyses (e.g. strategic groups, market segments, Blue Ocean canvas)
• Identify opportunities and threats from both analyses!
_
• Critical Success Factors (CSF) “…those factors that are either particularly valued by customers or which provide a significant advantage in terms of cost” (Johnson, Whittington, & Scholes, 2012)
• Opportunities and threats must be linked to CSF!
_
• Strategic capability: Threshold resources and competences + Distinctive resources and competences (Essential)
• Value chain and value network analysis (Essential)
• Optional: Any other models
• Make sure your analysis includes evaluation of resources and competences that are relevant to the Critical
• Terms of reference: What is your report setting out to do (Strategic Fit Analysis of Starbucks – which business segment and country?)
• A very brief introduction to Starbucks (e.g. outline of history, current market position and strategy)
• A brief introduction to the country/market environment
Starbucks has 3 operating segments:
• The International segment (company-operated stores and licensed stores, and foodservice accounts primarily in Canada and the United Kingdom*)
• The United States segment (company-operated stores and licensed stores*)
• The Global Consumer Products Group segment (packaged coffee and tea, Starbucks VIA ® Ready Brew and other branded products sold worldwide through channels such as grocery stores, warehouse clubs and convenience stores, and US foodservice accounts*)
If you choose the International segment or the Global Consumer Products Group segment, we suggest you focus your analyses on a single country/region (e.g. UK, India, China, Europe, Scandinavia.
Task A (1): ANALYSIS OF STARBUCKS’ EXTERNAL ENVIRONMENT (Approximately 1000 words) Maximum of 30 marks
• Macro-environment (PESTEL: Essential)
• Optional: Any other models/analyses (e.g. scenarios)
• Micro-environment (Porter’s 5 Forces: Essential)
• Optional: Any other models/analyses (e.g. strategic groups, market segments, Blue Ocean canvas)
• Identify opportunities and threats from both analyses!
_
• Critical Success Factors (CSF) “…those factors that are either particularly valued by customers or which provide a significant advantage in terms of cost” (Johnson, Whittington, & Scholes, 2012)
• Opportunities and threats must be linked to CSF!
_
• Strategic capability: Threshold resources and competences + Distinctive resources and competences (Essential)
• Value chain and value network analysis (Essential)
• Optional: Any other models
• Make sure your analysis includes evaluation of resources and competences that are relevant to the Critical