Strategic Hr Planning for Square Enix

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Table of Contents
Executive Summary ……………………………………………………………………………...2 Square Enix Background ………………………………………………………………………..3 Malaysia Host Environment ……………………………………………………………………..3 Cultural Dimensions ……………………………………………………………………………...4 Regulation …………………………………………………………………………………………6 Recruitment Plan …………………………………………………………………………………6 Performance Management Plan ………………………………………………………………..8 Benefits and Compensation Plan ………………………………………………………………8 Training and Development Plan ………………………………………………………………..9 Equal Opportunity and Diversity ………………………………………………………………11 Corporate Social Responsibility ………………………………………………………………..11 Conclusion and Recommendation ……………………………………………………………..13 Appendix …………………………………………………………………………………………..14 References ………………………………………………………………………………………..21

Executive Summary

This proposal aims to expand Square Enix’s content production line including design and development by creating a subsidiary in Malaysia. This allows the multinational corporation to take advantage of the Malaysia government incentives, creative and young talents including infrastructure through the Malaysia’s Multimedia Super Corridor (MSC) status.

Square Enix is a Japanese video game developer and publisher which produce popular game series such as Final Fantasy, Kingdom Hearts and Dragon Quest mainly for Playstation and Xbox 360 gaming consoles. The company consists of more than 3000 employees worldwide having expansions across Asia, Europe and North America.

The competitive advantage and strategic direction of Square Enix is described through the overview of the gaming industry including the declining economy outlook of Japan. The Malaysia host environment is briefly outlined including the strong labour market growth giving Square Enix a good reason for expansion. Further human resource factors are taken into considerations including national and organizational culture and regulations in Malaysia. A strategic international human resource management plan is described in detailed focusing on staff acquisition and retention, development skill, equal opportunities and corporate social responsibility for Square Enix subsidiary in Malaysia.

Square Enix Background

The worldwide game industry has shifted from console device games to light-weighted games such as mobile and online games since the start of the 21st century (Square Enix, 2011). The historical development of complex games that requires high technology devices is slower edging towards software games that can be played with all devices. These have greatly reduced the barriers of entry for the industry driving competitions to greater heights. Square Enix’s globalization strategy aims to produce content based on consumer preferences and not designed for specific regions (Square Enix, 2011). Currently, the content production line is based in Japan, North America and Europe. This includes the planning, development, publish and sale of entertainment products and services. In 2012, Square Enix’s has expanded their footprint in South Korea and China as a distribution channel. However in Asia, Japan is still the single focal point for content production but the market has been suffering from economic deflation. The low birthrate and longevity in Japan has reduced talents in the country aggressively. This drives the group to venture into international markets and to provide a greater outreach to the consumer market, this proposal aims to expand Square Enix’s content production line as a subsidiary in Malaysia.

Malaysia Host Environment

Malaysia with a population of 28 million people is a country with a growing economy and emerging market. The Economic Transformation Programme (ETP) was launched in 2011 to boost the socio-economy transforming Malaysia into a “high-income” society towards year 2020. The Multimedia Super Corridor (MSC) provides investors with benefits of exemption from taxable income, investment tax allowance, eligibility for R&D...
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