Strategic Choice and Evaluation

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Strategic Choice and Evaluation
STR/581 Strategic Planning & Implementation
June 3, 2012

Strategic Choice and Evaluation
Wegmans strategy is to focus on people, community. According to Wendy Webster, general manager of Wegmans’ Columbia store, “taking care of your people and your community are the key elements of Wegman’s approach to doing business” ("Howard County Chamber Of Commerce", 2012). Wegmans believes that good employees working together to reach a common goal can accomplish anything that they set out to do. The goal of Wegmans is to be the very best at serving the needs of their customers. The company also believes that the way to achieve that goal is to fulfill the needs of our own people, or employees. Wegmans pledges continuous improvement to their customers and their employees. The purpose of this paper is to identify the best value discipline, generic strategy, and grand strategy for Wegmans and to recommend a strategy or combination of strategies for Wegmans to implement. Identify the Best Value Discipline

The basic foundation of every successful company can be one of the three important concepts of value discipline. These concepts are operational excellence, product leadership, and customer intimacy (Horwath, 2011). In operational excellence, the company is devoted to provide the clients with the best value products (Horwath, 2011). In customer intimacy, the company is devoted to provide specific clients with their specific requests thus promoting individual contentment. In product leadership, the company is devoted to provide its clients with the endless supply of trendy items and services (Pearce & Robinson, 2011).

The most recent program of Wegmans is aimed at earning their customers trust and providing product segregation through its pricing strategy. In 2011, Wegmans announced that they would put a price freeze on over 60 items that customers were likely to purchase over the winter months. The price freeze was...
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