Strategic Business Plan

Strategic Business Plan for "Something for Everyone"
Sarah Martin
BUS 475
March 16, 2011
Kenneth Peter

Strategic Business Plan for "Something for Everyone"
Company Description
The owner of “Martin Services”, Edward, funded the startup costs of a new business for his son and daughter-in-law, Kris and Sarah, as a wedding present.   They gave it the name “Something for Everyone” providing student services such as organization, a place to study, and tutoring.   Our motto is “Strength builds upon our strengths, not our weaknesses” (Gottlieb, 90).   Edward will still handle the finance side of the business.   Sarah is more of a people person, so she will work close with the customers.   Kris is more of a just get it done kind of person, so he will work close with the other employees.
Mission Statement
The mission for “Something for Everyone” is to turn a child into a successful student primarily through professionally supported, one-to-one relationships with their families, and to assist them in achieving their highest potential as they grow to become confident (Big Brothers Big Sisters, 2010), and dedicated individuals by providing tutoring, organization, study sessions, and standards of excellence.
Vision Statement
At “Something for Everyone” our vision is to fill communities with vibrant, healthy, and compassionate students to achieve success in life at home and school.   We are centered on the students; however, they worked with the entire family.   In order for a student to succeed, he or she needs a clean, quiet place to study and do homework.   We provide them with that.   We go into the home and clean up one room by organizing it and making sure things are easily found.   We teach the family how to keep it that way and apply it to the rest of the home.   We provide the needed supplies at a low cost.
Core Values

Customer Satisfaction
Accountability
Innovation
Integrity

Modeling Our Core Values
Customer satisfaction
  * We provide a... [continues]

Read full essay