Strategic Business Plan

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Strategic Business Plan Outline
Part I – Feasibility Study
I.Cover page
II.Table of Contents
III.Executive Summary
IV.Summary of Strategic Direction [Module 1]
a.Vision
b.Mission/ Corporate Values
c.Goals
V.Stakeholders Interest/ Needs
VI.Analysis of the External Environment[Module 2- Part 1] a.Results from Scanning
b.Results from Monitoring
c.Competitive Environment
i.Porter’s Five Forces Model
ii.Value Net Analysis
iii.Dynamics of Competition/ Competitor Analysis
d.Strategic Challenges/ Issues facing the Industry
VII.Internal Environment Analysis[Module 2 – Part 2] a.SWOT Analysis
b.Value Chain Analysis
i.Primary Activities
ii.Secondary Activities
iii.Resource Based Analysis
1.Internal
2.External
3.Achieving Sustainable Competitive Advantage
iv.Financial Ratio Analysis/ Five year period
VIII.Strategy Analysis[Module 3]
a.Cost Leadership Strategy
i.Identify elements that could lead to sustainable advantage ii.Advantages/ Disadvantages of this strategy
b.Differentiation Strategy
i.Identify elements that could lead to sustainable advantage ii.Advantages/ Disadvantages of this strategy
c.Focus Strategy
i.Identify elements that could lead to sustainable advantage ii.Advantages/ Disadvantages of this strategy
d.Combination Strategy
i.Identify elements that could lead to sustainable advantage using several of Cost/ Differentiation/ Focus ii.Advantages/ Disadvantages of this strategy
e.Industry/ Firm Life Cycle
i.Strategic implications of each stage analyzed
IX.Corporate Level Strategy[Module 3
a.Identify consequences of Diversification
i.Economies of Scope
ii.Revenue Enhancement
iii.Market Power
b.Identify unrelated Diversification
i.Financial Synergy
ii.Parenting
c.Methods of achieving Diversification
i.Mergers & Acquisitions
ii.Strategic Alliances/ Joint Ventures
iii.Internal Development
d.Corporate Ethics in Value Creation
X....
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