Strategic Audit Report

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NSGB Strategic Audit Report
Dr. Ashraf Sheta

Mohamed Mohsen Khallaf

Table of Contents:

Strategic posture: 1. Organizational profile (minimum one page) 2. Vision 3. Mission 4. Organizational objectives (bullet points) 5. Corporate governance (minimum one page) 6. CSR (minimum one page) 7. Core values (bullet points) 8. Code of conduct (bullet points) 9. Policies/standard operating procedure External factor analysis 10. Stakeholders analysis (primary, secondary) (diagram) 11. PESTEL analysis (minimum one page) 12. Task environment (minimum one page) 13. Issues priority matrix (diagram) 14. Porter five competitive forces analysis (minimum one page) 15. Strategic group (diagram) 16. Strategic type (one paragraph) 17. Industry matrix (table) 18. EFAS (table)

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 Strategic Posture 1 – Organizational Profile:
National Société Générale Bank is one of the largest private banks operating in Egypt. Established in 1978 by SG group (one of the largest financial services groups in the Eurozone), NSGB is one of the top Egyptian Banks serving more than 600 thousand clients through 4200 banking professionals. NSGB vision is to keep close to its clients through offering a wide range of products serving almost every financial need of Corporates, medium and small enterprises or individuals with a balanced focus on both Corporate and Retail Banking. To achieve this vision, NSGB expands its network of branches to more than 160 branches covering 24 governorates. Moreover; NSGB keeps enhancing its multi-channels automated tools to reach its clients through a network that reaches more than 340 ATMs, in addition to, a dedicated call-canter available 24 hours a day, 7 days a week.

About Société Générale Group (SG):
Société Générale is one of the largest European financial services groups. Based on a diversified universal banking model, the Group combines financial solidity with a strategy of sustainable growth, and aims to be the reference for relationship banking, recognized on its markets, close to clients, chosen for the quality and commitment of its teams. Around 160,000 employees, based in 77 countries, accompany more than 33 million clients throughout the world on a daily basis. Societe Generale‟ teams offer advice and services to individual, corporate and institutional customers in three core businesses:   

Retail banking in France with the Societe Generale branch network, Credit du Nord and Boursorama International retail banking, with a presence in Central and Eastern Europe and Russia, in the Mediterranean basin, in Sub-Saharan Africa, in Asia and in the French Overseas Territories Corporate and investment banking with a global expertise in investment banking, financing and global markets. Societe Generale is also a significant player in specialised financing and insurance, private banking, asset management and securities services. Societe Generale is included in the main international socially-responsible investment indices: FTSE4Good and ASPI.

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NSGB Subsidiaries
The bank has established various subsidiaries in specialized fields that will position NSGB as a major financial institution. The creation of these subsidiaries further demonstrates the commitment of Société Générale Group to Egypt. Sogelease Egypt (NSGB Leasing Company) Created in 1997 Sogelease Egypt is the first incorporated Egyptian leasing company as a joint venture between Société Générale (40 %), National Société Générale Bank (40%) and National Bank of Egypt (20%) to provide leasing services to Egyptian companies. Sogelease Egypt is the market leader with around 2 billion book value assets leased.

NSGB Life Insurance Company Created in 2003 NSGB Life Insurance Company is a joint stock between SOGECAP (No.5 in France, fully owned by Société Générale) and NSGB. The company has developed a large range of products meeting main customer needs in saving and planning ( AlRafiq Graduation, AlRafiq Wedding, AlRafiq Retirement, AlRafiq...
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