Strategic Audit of Telenor

Topics: Mobile phone, Strategic management, Mobile network operator Pages: 21 (5159 words) Published: May 14, 2009
Telenor Strategic Audit

Contents
1. 2. 3. Introduction .................................................................................................................................... 4 Historical Perspective of Telenor .................................................................................................... 4 Internal Analysis .............................................................................................................................. 4 3.1 3.2 3.3 4. Vision Analysis......................................................................................................................... 4 Mission Analysis ...................................................................................................................... 4 IFE Matrix ................................................................................................................................ 5

External Analysis ............................................................................................................................. 6 4.1 4.2 EFE Matrix ............................................................................................................................... 6 Porters Five Forces Model ...................................................................................................... 7

5.

Competitor Analysis ........................................................................................................................ 8 5.1 5.2 5.3 5.4 5.5 Warid....................................................................................................................................... 8 Zong......................................................................................................................................... 8 Ufone....................................................................................................................................... 8 Telenor .................................................................................................................................... 8 Mobilink .................................................................................................................................. 8

5.

Marketing Strategy Analysis ........................................................................................................... 9 5.1 BCG Matrix .............................................................................................................................. 9

6.

Strategy Analysis ............................................................................................................................. 9 6.1 TOWS Matrix ........................................................................................................................... 9 Strategy ........................................................................................................................... 9 Global Coordination Achieving Local Competitiveness ................................................. 10 Telenor Asian Operations .............................................................................................. 10

6.1.1 6.1.2 6.1.3 6.2 6.3 7.

SPACE Matrix......................................................................................................................... 11 IE Matrix ................................................................................................................................ 11

Recommendations ........................................................................................................................ 12 7.1 7.2 QSPM Matrix for Telenor ...................................................................................................... 12 Grand Strategy Matrix........................................................................................................... 13

8. 9. 10.

Conclusion...
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